Launch a greenfield bank

Learn from the success of banks like Goldman Sachs, DBS and ABN Amro

The Neo Reality threat is real. There are new digital-first platforms from bigtech and challenger brands that are entering the financial services market to offer propositions that are superior to incumbent banks.

Now some of these propositions may face skepticism about whether they can scale up or get industry adoption, but for now they’re building end-to-end digital businesses that are rapidly scaling. If these new platforms reach scale before the incumbent banks get innovation right, those banks might be in serious trouble.

Incumbents can try to transform their massive legacy IT infrastructure to defend market share, or they can start a completely new digital-first business from scratch that focuses on a specific customer need: a greenfield bank.