Press Release, 23 May 2019

Sberbank Europe will bring the Backbase platform to eight European countries

  • Marketing
  • May 23, 2019

Backbase has been tapped by Sberbank Europe AG (SBEU) for a full digital transformation across crucial European markets. By upgrading on the Backbase omni-channel platform, the bank will be able to provide a superior user experience in a flexible and time-efficient way.


Bridging the gap

SBEU was created in 2012 after Sberbank Russia acquired Volksbank International (VBI). Since then, they’ve become a self-funded and profitable universal bank with a strong focus on retail and corporate customers. Their goal is to build a sustainable bridge between markets in Russia and Europe. To that end, the Backbase platform will be gradually rolled out in Croatia, Austria, Bosnia & Herzegovina, Czech Republic, Germany, Hungary, Serbia and Slovenia.

The best of both worlds

SBEU’s multi-country rollout was a primary reason for selecting Backbase. The omni-channel, multi-tenant solution lets the bank use only one platform for their entire rollout. At the same time, the Backbase platform’s sophisticated architecture and flexible UX can be customized, so SBEU will have the option of creating user journeys unique to each country. This is an easy and cost-effective way to do a multi-country rollout that doesn’t compromise on customer experience.

Sonja Sarközi, Chief Retail Banking Officer, comments:

“Apart from the product’s modern architecture, we chose Backbase because of its drive for creating the best possible user experience for our customers. Furthermore, the multi-country capabilities are instrumental to having a cost-efficient solution.”

Committed to the customer

Having executed over 500 different digital banking projects, Backbase’s extensive knowledge of UX was also an important factor. The company maintains a hyper-focus on banking front-ends, so SBEU will be able to provide a flawless and thought-out user experience for their customers. This seamless, multi-touchpoint interface will encourage a higher rate of engagement, allowing SBEU to offer more appropriate product recommendations. The project will also be helmed by Backbase experts with deep industry knowledge, ensuring a predictable and risk-free implementation.

An agile mindset

Beyond the platform, Backbase will also help SBEU work in a more agile way. This service is at the core of Backbase’s method. As markets and technologies can change suddenly, a quick reaction time is crucial for staying ahead. Backbase will ensure that SBEU is prepared to not only meet—but exceed—customer expectations now and in the future.

Frank Uittenbogaard, Backbase Regional Director, sums it up:

“We are proud to help Sberbank Europe move to a flexible, time-efficient, and multi-tenant rollout across all their subsidiaries. On the Backbase platform, they’ll be equipped to provide their customers with the latest and greatest services, and will have the tools in place to adapt to whatever comes next.”


About SBEU

Sberbank Europe AG, headquartered in Vienna, is a banking group that is 100% owned by Sberbank Russia. Sberbank Europe is present in 8 markets in Central and Eastern Europe: Austria, Bosnia and Herzegovina (Sarajevo and Banja Luka), Croatia, Czech Republic, Germany, Hungary, Slovenia and Serbia. Sberbank Europe operates 188 branches and has over 4,000 employees across Central and Easten Europe. As an integral part of one of the largest, fastest growing and most dynamic financial providers in the world, Sberbank Europe aims to enhance long-term business partnerships between Russia and the European markets.

About Backbase

Backbase transform banks into digital natives. Our state-of-the-art digital banking platform allows data and functionality from both traditional core systems and new fintech players to be unified. This creates a perfected digital customer experience across every touchpoint. Not only does our platform help financials rapidly grow their digital business, it helps them stay relevant.

More than 100 large financials around the world use the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. The customer base includes ABN AMRO, Barclays, CheBanca!, Fidelity, Hapoalim, HDFC, Hiscox, HSBC, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities. Forrester named Backbase a leader in the Forrester Wave for Omni-Channel Banking and Ovum nominates Backbase as the market leading provider of next-generation digital channel banking platforms.

Media Contact

If you have any questions on Backbase or want to schedule an interview, please contact:

Backbase Marketing
Jacob Bontiusplaats 9
1018 LL, Amsterdam
The Netherlands
[email protected]
+31 20 465 88 88


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