Press Release, 20 August 2020

Wildfire Credit Union selects Backbase to deliver highly personalized digital banking experiences to their retail and business members.

  • Marketing
  • August 20, 2020

Backbase today announces that Michigan-based Wildfire Credit Union (Wildfire) has selected the Backbase Digital-First Banking platform to drive their digital innovation and unify the customer experience across all channels and touchpoints. On the Backbase platform Wildfire can release new features at the speed of digital, reducing their time to market and enabling them to meet the need for personalized banking of all of their members.

With a vision to build life-long relations with their members and a mission to offer truly personal service, it is critical for Wildfire to optimize the member experience and ensure that each engagement is personal and frictionless. The richness of the out-of-the-box journeys and ready to go apps coupled with the flexibility and agility that the Backbase platform provides were among the key reasons to partner with Backbase. It provides both the speed and the flexibility that Wildfire was looking for to strengthen their services and become an even more integrated part of their member’s daily lives.


Mark Schuiling, Chief Technology Officer at Wildfire Credit Union, commented:

“Going forward, digital-first is a huge part of our strategy. We partnered with Backbase as a way to expand throughout Michigan and into other states without adding more physical branches, something that’s been on our minds during the pandemic. The Backbase approach stood out to us because of their flexibility and the level of control we will have once our new systems are rolled out. We’re not locked into a relationship with a cookie-cutter system and a big black box that we can’t modify. Now, we are confident we will be able to provide our members with the fast, intuitive, and seamless digital access that we strive to achieve.”

The Backbase platform gives Wildfire access to cutting edge technology and continuous innovation and enables them to compete with banks and credit unions of any size. Running on a single platform with a unified architecture provides Wildfire with the scalability it needed to cater to both retail and business members, their employees, and for both digital servicing and digital sales.


Jouk Pleiter, CEO of Backbase, commented:

“Wildfire has a clear vision: create outstanding member engagements across all touchpoints. And they know that having the right technology will be pivotal to achieve this, both now and into their future. Our modular architecture gives Wildfire a chance to operate free of any restrictions that come with legacy infrastructure and allows them to start their digital transformation journey that is core to their growth. This partnership really brings cutting edge technology to community credit union members, and provides tailored solutions for their needs. It underscores the forward-looking marriage between technology and customer service.”

About Backbase

Backbase’s Digital-First Banking Platform powers seamless customer experiences, unifying data and functionality from core banking systems and innovative fintech partners. We believe it is vital that banks evolve and maintain superior digital experiences in order to retain privileged control of the customer relationship, drive efficiency, stave off new competition and continue to grow.

More than 100 large financials around the world have benefitted from Backbase’s omni-channel, Digital-First Banking Platform, including ABN AMRO, AIB, Barclays, Banamex, Bank United, BNP Paribas, Central1, Citi bank, Citizens bank, CheBanca!, HDFC, Hiscox, IDFC First, KeyBank, Lloyds Banking Group, Metrobank, Navy Federal Credit Union, PostFinance, RBC, RBS, Societe Generale and Westpac.

Industry analysts continue to recognize Backbase’s front runner position. Backase is named a leader in the Celent 2020 Modern Digital Banking Platforms report and awarded Backbase four XCelent eXemplar awards for Technology, Functionality, Customer  and Service. Celent also named Backbase a leader in Onboarding & Origination Solutions in the 2020 Retail Banking Customer Acquisition Platforms report, awarding Backbase with two XCelent eXemplar awards for Technology and Functionality.  Backbase was named a Leader in the Forrester Wave (TM): Digital Banking Engagement Platforms, Q3 2019. The 2019 Ovum Decision Matrix also lists Backbase as the Ultimate Digital Banking Platform Market Leader.


About Wildfire Credit Union

We are a member-owned, not-for-profit financial institution. Founded in 1937 as the Saginaw Telephone Employees Credit Union, we became Communications Family Credit Union in 1984, and in 2009 we changed our name to Wildfire Credit Union.  Our community charter provides membership eligibility to anyone who works, lives, worships, or goes to school throughout the State of Michigan. The vision of Wildfire Credit Union is to build life-long relationships that benefit our members and communities.


Media Contact

If you have any questions on Backbase or want to schedule an interview, please contact:

Backbase Marketing
Jacob Bontiusplaats 9
1018 LL, Amsterdam
The Netherlands
[email protected]
+31 20 465 88 88

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