Press Release, 22 October 2020

Backbase Opens New LATAM Office in Mexico City

New LATAM office reinforces Backbase’s position as the market leader and is poised to support future growth plans in the region

  • Marketing
  • October 22, 2020

Mexico, October 22, 2020 – Backbase, the Engagement Banking software provider, today announced the launch of its new Latin America (LATAM) office in Mexico City.

The new office will ensure greater proximity and provide high-quality services to its customers in the region, helping traditional banks and financial institutions to digitally transform their businesses. With that, Backbase is set to expand and hire professionals in Sales, Customer Success and Partnership Management in Mexico and across LATAM. The growing investment in LATAM is a testament to Backbase’s growth plans for the region, and will allow the firm to bridge the gap in access to digital banking software solutions for financials.

The regional offices will leverage various government initiatives to bolster digital inclusion, which is expected to accelerate the technological uptake for services such as digital banking. A fintech boom is also taking hold in LATAM as innovative upstarts look to leverage widespread smartphone and internet penetration to serve the region’s unbanked and underbanked populations and small- and medium-sized enterprises (SMEs).

With more customers turning to digital services for their banking needs, the unprecedented pandemic has brought into question the industry readiness towards digital banking. To keep pace with the digital shift, Backbase’s expansion in the region, coupled with deep industry expertise and experience with global banks such as Citibank, HSBC, Barclays and Goldman Sachs, will help incumbent banks to transform their legacy infrastructure to focus on digital-first integration.


CEO for Backbase, Jouk Pleiter said:

“We’re delighted to share this exciting news on our expansion, giving credence to the tremendous work we are doing. The LATAM region is catching up to the global fintech landscape, with booming fintech ecosystems taking root across various markets. We will be working with very strategic customers in the LATAM region to rapidly expand our regional expertise, and recruiting and onboarding digital talent to help us execute multiple strategic digital transformation projects in the region.”

Newly-appointed Regional Vice President for LATAM at Backbase, Ethan Clark said:

“Rising interest in digital tools, especially in online payments, is apparent during this pandemic. The health crisis has prompted customers to seek digital alternatives to fulfill their daily needs as they shun bank branches and brick-and-mortar businesses in view of their safety. Growing interest and accelerated usage of digital channels is set to bridge the banking gap in the LATAM region, which will allow Backbase’s presence in the market to spur its advancement with Engagement Banking and transformation initiatives”

To allow banks to break free of legacy systems and compete in today’s digital-first world, Backbase has also partnered with fellow industry leaders. They range from the big cloud players such as AWS and Microsoft Azure, to lean core banking providers such as Mambu and system integration and consulting firms like Bring Global, Capgemini, Capco, IBM and LoyaltySci. The alliances enable Financial institutions of all sizes to benefit from an end-to-end, cloud native digital banking solution on an open architecture. 


With the launch of the new LATAM office, Backbase was also recently named as a leader in the Celent 2020 Modern Digital Banking Platforms report and was awarded three XCelent eXemplar awards for Technology, Functionality and Service. Celent also named Backbase a leader in Onboarding & Origination Solutions in the 2020 Retail Banking Customer Acquisition Platforms report, awarding Backbase with two XCelent eXemplar awards for Technology and Functionality.


“Banks must maximize their potential and provide greater customer experiences by having a seamless digital onboarding process, as it is what people now expect. The recognition from Celent and new LATAM offices are exemplary to our high standards to enable businesses to implement digital transformation with minimal disruptions, allowing them to achieve consistent and fulfilling customer experiences in both digital and physical spaces”, said Jouk Pleiter.

Backbase’s new LATAM office is located at:

Varsovia 36
Juárez Cuauhtémoc
06600 Ciudad de México


About Backbase

Backbase is on a mission to transform the broken banking system, so financial institutions don’t just interact—they engage—with the people they serve.

That’s made possible with the Backbase Engagement Banking Platform—powering all lines of business on a single platform, including Retail, SME & Corporate and Wealth Management. From digital sales to everyday banking, the platform’s entire design focuses on a seamless and captivating experience for both customers and employees.

Industry analysts Forrester, Ovum and Celent continuously recognize Backbase’s front-runner position, and over 120 large financials around the world are powered by the Backbase Engagement Banking Platform—including AIB, Barclays, Bank United, Bank of the Philippine Islands, BNP Paribas, Bremer Bank, Islands, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Metrobank, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, and Westpac.


Media Contact

If you have any questions on Backbase or want to schedule an interview, please contact:

Backbase Marketing
Jacob Bontiusplaats 9
1018 LL, Amsterdam
The Netherlands
[email protected]
+31 20 465 88 88


Get our latest research insights and weekly updates. Sign up now
Cookies on Backbase
We and third-parties use cookies on our website. We use cookies for statistical, preferences and marketing purposes. Google Analytics cookies are anonymized. Your preference can be changed by clicking 'Change options'. By clicking 'Accept' you accept the use of all cookies as described in our privacy-statement.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.