Amsterdam, January 12, 2020: Caixa Geral de Depósitos (CGD), Portugal’s largest bank, today announces its partnership with Engagement Banking technology provider Backbase. The collaboration will enable CGD to create new digital banking channels across all its business lines and achieve a seamless customer experience, starting with SME customers. With the support of Backbase technology, CGD will launch a range of new initiatives, including building Portugal’s first-ever fully digital SME onboarding solution.
By replacing legacy systems and bringing together previously siloed banking channels, CGD will be able to improve its customer experience across all touch points. Leveraging a holistic platform approach across multiple business lines and countries will allow CGD to significantly decrease the time to market for launching new digital banking solutions, while also reducing customer acquisition costs and benefiting from more reliable and robust technology.
The partnership with Backbase underscores CGD’s dedication to providing seamless banking experiences to all its customers, including frictionless self-service and digital onboarding, and demonstrates how it is rapidly innovating to meet changing customer demands in today’s digital-first world.
Rui Negrões Soares, Head of Digital at Caixa Geral de Depósitos, comments:
“As our customers’ needs continue to shift, the ability to innovate quickly and pivot towards new digital releases, channels and features is core to our strategy. Our technology journey will allow us to provide all our customers with competitive advantages, guaranteeing the excellent service and efficiency they expect. By creating a seamless, unified digital banking platform, we’re not only reducing unnecessary costs, but we’re also able to dedicate more focus toward providing the most valuable, engaging end-to-end experience for our customers – something that is an essential part of our leadership in the market.”
Matthijs Eijpe, Regional Vice President for EMEA at Backbase, added:
“We’re delighted to be able to help Caixa Geral de Depósitos create a scalable and flexible technology infrastructure that will allow them to better engage with their customers across the entire business, including building out their SME onboarding solution as a first step. By providing a holistic platform that connects all business lines and reduces spend, we’re empowering Caixa Geral de Depósitos’ to innovate more freely and effectively. By creating huge efficiencies, our platform empowers banks to focus on meeting the needs of their digitally savvy customers.”
Caixa Geral de Depósitos is a universal banking group with more than 144 years and sound international presence in Africa, China (Macau), Timor and Europe. Caixa Geral de Depósitos is the leading bank in Portugal with 3,6 million individual customers. Its position as Portugal’s leading bank, based on its deposit-taking and savings activities, is evidenced by the continued trust of Portuguese citizens as shown by its 29% market share of individual deposits in 2019.
Backbase is on a mission to transform the broken banking system, so financial institutions don’t just interact — they engage — with the people they serve.
That’s made possible with the Backbase Engagement Banking Platform — powering all lines of business on a single platform, including Retail, SME & Corporate and Wealth Management. From digital sales to everyday banking, the platform’s entire design focuses on a seamless and captivating experience for both customers and employees.
Industry analysts Forrester, Ovum and Celent continuously recognize Backbase’s front-runner position, and over 120 large financials around the world are powered by the Backbase Engagement Banking Platform—including AIB, Barclays, Banamex, Bank of the Philippines, BNP Paribas, Bremer Bank, Islands, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, Westpac, and Wildfire Credit Union. www.backbase.com