Banesco Panamá selects Backbase to fast-track its digital banking transformation
Banesco Panamá has selected Backbase, the Engagement Banking Platform provider, to transform its web and mobile banking platforms. With the appointment, Backbase will utilize its Engagement Banking Platform to revamp Banesco Panamá’s legacy banking systems, enhancing their speed and agility to develop new innovations and differentiate through customer experience.
The Backbase platform gives Banesco Panama access to cutting edge technology and continuous innovation. Running on a single platform with a unified architecture, having access to ready to go apps will enable Banesco Panama to accelerate the deployment of customer-centric banking innovations and to better serve its Retail and Business customers.
With the commitment to build a digital economy and society, the Panama Government has brought mobile cellular subscriptions per 100 people to 147 percent and provided access to free public Wi-Fi for 84 percent of the population. As the society continues to digitalize, banks like Banesco Panamá can provide innovative and hyper personalized solutions by offering a seamless customer experience through digital banking channels.
We are excited to work with Banesco Panamá to strengthen their digital banking offerings. As customers in LATAM get increasingly accustomed to using the internet and their smartphones to complete everyday tasks, banks are now expected to provide financial services seamlessly on digital platforms. With a digital-first approach, Banesco Panamá will be able to react swiftly to changing customer demands through innovation.
Jouk Pleiter,
CEO for Backbase
Rafael Bello, Vice President of Innovation, Transformation & Experience at Banesco Panama said:
“We are confident that Backbase, as a leader in helping banks around the world become digital-first, will provide Banesco Panamá with the speed, agility, and flexibility needed for the bank to integrate new products and solutions to better serve our customers by enhancing their experience on our digital platforms.”
About Banesco Panamá
Banesco Panama is part of the Banesco International Group, with presence in 14 countries. 13 years after starting operations in Panama, they are now positioned as the seventh most important bank in the country, serving more than 300 thousand clients. In 2015 they launched the Banesco Entrepreneurs Program, which by now has trained more than 12 thousand beneficiaries.