Press Release, June 09 2022

Backbase wins
Most Innovative Mobile Solutions
at the APIDE Conference

  • aaron
  • June 14, 2022

Backbase, the leading Engagement Banking platform provider, was awarded “Most Innovative Mobile Solutions” at the Africa Pay&ID Expo 2022. This award recognizes Backbase’s great work done on the continent these last years.

In Africa, Backbase has seen barriers to digital banking fall but with traditional lenders still being left behind by extremely nimble and agile fintech competitors. Backbase helped a lot of financial institutions surpass their customers’ expectations at every touchpoint and stay relevant in this new digital era.

Backbase has helped African financial institutions explore the power of engagement banking by re-architecting the bank around their customers. The company was able to offer one platform covering all services, from onboarding, money movement, financial overview, or loan applications. This created for our clients a higher conversion rate, a higher retention rate and a seamless banking experience. With Backbase’s innovative digital offer, we help create leaders in banking innovation as we did with the leading bank in Tunisia, BIAT, or in Mauritius with the Mauritius Commercial Bank, by enabling these institutions to launch their mobile and / or web offers.


Aymen Daoud photo - Backbase wins Most Innovative Mobile Solutions at the APIDE Conference  Aymen Daoud, the Regional Head for North & West Africa at Backbase, says: 

“We are pleased to receive this award surrounded by all these experts here in Casablanca. This recognition is a testament to our commitment to empower banks in the African region with high-quality services while accelerating the shift to engagement banking, and managing their journeys across the digital spectrum. Our focus continues to be on powering the digital capabilities of banks in the region and helping them create the most satisfying customer experiences.”

About Backbase

Backbase is on a mission to help banks re-architect around the customer and embrace the paradigm shift to a platform model.

The days of being held back by traditional legacy banking technology and infrastructure are over. Backbase is here to help financial institutions – from large banks to credit unions and everything in between – become customer-centric again.

We’re the creators of the Backbase Engagement Banking Platform – powering the full customer lifecycle. Our single, comprehensive platform powers every stage of the customer life cycle, deepening customer loyalty and growing share of wallet – all while delivering seamless, frictionless experiences for both your customers and employees.

Industry analysts Forrester, IDC, Aite, Omdia, and Celent continuously recognize Backbase’s front-runner position, and over 150 large financials around the world are powered by the Backbase Engagement Banking Platform – including AIB, Barclays, Banamex, Bank of the Philippine Islands, BNP Paribas, Bremer Bank, Islands, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Metrobank, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, Westpac, WSECU, and Wildfire CU.

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