Press Release, 27 June 2022

Backbase releases Engagement Banking Revolution book

Co-authored book defines rationale and path to engagement banking, with proceeds going to financial literacy campaign

  • Marketing
  • June 27, 2022

AMSTERDAM – June 27, 2022 – Backbase, the engagement banking category-leader, has released The Engagement Banking Revolution book for sale on Amazon. The book is co-authored with experts and practitioners in the banking industry who have embarked on the paradigm shift to re-architect banking around the customer.

For too long, banks have had technology at the center and customers at the periphery. Like the dominant platform companies of this customer-first era (Netflix, Spotify, AirBnB), the authors explain what it takes to build a bank around a unified platform that places the customer, and their needs, at the center.

“This book represents insights drawn from decades of banking experience and technology leadership, distilled into a clear pathway to move banking into the customer-first era,” said Jouk Pleiter, CEO, Backbase and one of the co-authors. “We believe there’s a better way for banks to engage with their customers – as do all of our distinguished co-authors –  and we’re excited to share what we’ve learned.”


In addition to Backbase executives, the co-authors come from Standard Bank Group, Washington State Employees Credit Union, Salesforce, IBM, and Platformation Labs. Chapters cover topics, such as:

  • Why do people love platform businesses?
  • Platform economics: how to increase banking revenue and delight customers
  • The path to business model innovation
  • Discarding old biases and norms to embrace disruption
  • Defining the KPIs for Engagement Banking transformation success
  • Five crucial decisions: how to successfully start your Engagement Banking transformation
  • Culture: the driving force of your bank’s transformation
  • The technology choices that empower change
  • How the digital officer can drive sustainable Engagement Banking transformation

To learn more about the book, please visit our landing page.

Backbase is proud to support the Financial Times’ Financial Literacy and Inclusion Campaign with the proceeds of The Engagement Banking Revolution book sales. “Just as we want this book to empower the executives and leaders responsible for improving banking for millions of everyday people, we were delighted to be able to support the FT’s Financial Literacy and Inclusion Campaign and the important work they do,” Pleiter added.

The Financial Literacy and Inclusion Campaign works with partners to disseminate clear, compelling content on basic financial subjects to the people who need it most: young people, women and marginalized communities. This educational campaign will help decode the financial world, and give people straight answers on crucial issues – from credit card interest and student loans, to taxes and how to start a business.

To learn more or make a donation, please visit

About Backbase

Backbase is on a mission to help banks re-architect around the customer and embrace the paradigm shift to a platform model.

The days of being held back by traditional legacy banking technology and infrastructure are over. Backbase is here to help financial institutions – from large banks to credit unions and everything in between – become customer-centric again.

We’re the creators of the Backbase Engagement Banking Platform – powering all lines of business. Our single, comprehensive platform powers any journey, from digital sales to everyday banking, delivering seamless and frictionless experiences for both your customers and employees.

Industry analysts Forrester, Ovum, and Celent continuously recognize Backbase’s front-runner position, and over 150 large financials around the world are powered by the Backbase Engagement Banking Platform – including AIB, Barclays, Banamex, Bank of the Philippine Islands, BNP Paribas, Bremer Bank, Islands, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Metrobank, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, Westpac, WSECU, and Wildfire CU.

Press Contact

Will Haskins

[email protected]

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