Press Release, August 8 2022

The Backbase Engagement Banking Platform is now available on the Microsoft Azure Marketplace

Microsoft Azure customers worldwide gain access to the Backbase Engagement Banking Platform to move their bank into the customer-first era with the choice to adopt or build what’s best for their customers.

  • Marketing
  • August 8, 2022

AMSTERDAM – August 8, 2022 – Backbase is proud to announce that the Backbase Engagement Banking Platform is now listed in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Backbase customers can take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.


After launching a global collaboration with Microsoft in November 2021 to re-architect banking around the customer, integrating its Engagement Banking Platform with Microsoft Cloud for Financial Services, this listing is the next exciting step in bringing customer-first banking to more financial institutions and Azure customers.


Jouk Quote - Backbase Engagement Banking now available on the Microsoft Azure Marketplace      Jouk Pleiter, Founder and CEO at Backbase

“This is an exciting next step in Backbase and Microsoft’s collaboration, with Microsoft as the cloud platform of choice, we’re making it easier for banks and credit unions to select the Engagement Banking Platform on the Azure Marketplace, enhancing the benefit of all new Backbase and existing Microsoft customers.”

Microsoft Cloud for Financial Services is an industry-specific, integrated set of cloud solutions, with the Backbase Engagement Banking Platform serving in the engagement layer and fully using Azure’s underlying capabilities. Backbase offers out-of-the-box customer journeys as well as an engine room of capabilities to empower banks to build differentiated offerings. Banks can also leverage Backbase’s integration to leading core banking providers and best-of-breed fintech fulfillment partners through the Backbase Marketplace. 

Microsoft then adds the powerful cloud-based infrastructure layer while facilitating security, compliance and interoperability, allowing banks and credit unions to move quickly and embrace an end-to-end cloud-based operating model.


Jake Zborowski 300x300 - Backbase Engagement Banking now available on the Microsoft Azure Marketplace Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp.

“Through Microsoft Azure Marketplace, customers around the world can easily find, buy, and deploy partner solutions they can trust, all certified and optimized to run on Azure. We’re happy to welcome the Backbase Engagement Banking Platform to the growing Azure Marketplace ecosystem.”


Click here to learn more about the Backbase Engagement Banking Platform on Microsoft Cloud for Financial Services.

About Backbase 

Backbase is a financial technology company on a mission to re-architect banking around the customer. Our whitelabel Engagement Banking platform empowers banks and credit unions to rapidly digitize their customer-facing operations and create seamless journeys that meet and exceed the expectations of today’s digital-savvy customers. With Backbase, banks and credit unions can put their customers back in the heart of their business.

Industry analysts Forrester, Gartner, Celent, Omdia and IDC continuously recognize Backbase’s category leadership position. Over 150 financials around the world have embraced the Backbase Engagement Banking Platform – including Advanzia, Banco Caja Social, Banco de la Nacion Peru, Bank of the Philippine Islands, Berenberg, BNP Paribas, Citizens Bank, ENT, Greater Bank, HDFC, Judo Bank, KeyBank, National Bank of Bahrain, Navy Federal Credit Union, Natwest, Pictet & Cie, Raiffeisen, SchoolFirst Federal Credit Union, Standard Bank, Société Générale, TPBank, Washington State Employee Credit Union and Wildfire Credit Union.

Backbase was founded in 2003 in Amsterdam (global HQ), with regional offices in Atlanta (Americas HQ), Boise, Mexico City, Toronto, London, Cardiff, Dubai, Kraków, Singapore, Sydney and Tokyo.

Press Contact

Will Haskins
[email protected]


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