Backbase, two time winner of Finovate ‘best of show’, returns to unveil its latest innovation for digital banking at Finovate Europe. Backbase will be demonstrating their latest ‘Everyday Banking’ solution, that combines banks’ customer data and AI technology to assist their customer in their everyday live decisions, making the bank a trusted and relevant personal assistant.
The Everyday Bank is all about making complex tasks simple and being super relevant to customers by providing personalised experiences – right on time, in the right context. The Backbase platform empowers banks in leveraging their vast data records into actionable insights and advice for their customers.
With the ‘Everyday Bank’ solution, banks will be able to create personalised customer journeys highly relevant to their users, resulting in increased customer acquisition and retention. Instead of simply providing customers with traditional banking products such as account access and payment tools, the new solution will push the boundaries of personalisation to the next level by delivering tailor-made customer journeys based on real-time behavior, interests, location and preferences.
By using transactional data and AI technology banks can surpass the simple features they offer and enhance the customer journey with relevant personal virtual assistant capabilities that truly improves their life. Customer profiles and preferences become richer with each interaction they make, and as the customer adds new steps to their journey, ‘The Everyday Bank’ learns what they want and need.
The Backbase Digital Banking platform provides banks with a flexible solution to orchestrate and streamline daily customer interactions in a one-to-one, highly personal manner. Within the Backbase platform, banks can easily compile customer profiles with unique identifiers that can guide content, offers, interactions, and recommendations across daily interactions, offering each individual customer a unique journey.