Because mobile is the fastest growing channel for financial institutions, being recognized as a true MADP player by Gartner, mostly due to Backbase’s strong omni-channel delivery focus, is a great recognition of the developments Backbase has made in the past few years.
“Backbase is doing exceptionally well, and to enter the Gartner’s Magic Quadrant for MADP as a visionary is a great achievement,” said Backbase CEO, Jouk Pleiter. “It shows that the constant evolution and improvement of our products in order to meet market needs is being recognised and rewarded. We’ve been delivering great mobile apps and complete omni-channel projects for the past few years for the world’s leading FIs, and it’s wonderful to have Gartner recognize this.”
According to Gartner, visionaries in this Magic Quadrant ‘have a compelling vision of products and the market’s future, as well as the technical direction (and necessary resources) to take them there’.
Backbase offers a omni-channel customer experience and digital banking platform that includes its own native Mobile SDK and MBaaS, delivering capabilities and mobile solutions across the full Software Development Lifecycle (SDLC), empowering businesses to define, design, develop, deploy, and manage omni-channel digital experiences from a single platform.