Press Release, 30 April 2014

Backbase launches Backbase Engage – digital banking in a box

  • Jenny Maat
  • April 30, 2014

Backbase has announced the launch of Backbase Engage at NetFinance, the world’s largest digital banking conference, which takes place in Miami. Backbase Engage is an out-of-the-box digital banking solution for banks and credit unions. It includes all the functionality that financial institutions need to deliver a superior internet and mobile banking customer experience.

Backbase Engage has a flexible, modular architecture that places banks and credit unions firmly in control of their digital strategy and the creation of their digital banking experiences, putting financial institutions back in touch with their customers. At the same time, the high level of flexibility Backbase Engage offers helps financials optimize their digital channels to improve online sales and increase their share of wallet.

Backbase Engage is a out-of-the-box digital bank. It includes full support for internet, tablet, and mobile banking. Backbase Engage also delivers omni-channel support, meaning it facilitates cross-channel customer journeys and seamless orchestration with handovers between channels and devices. Its strong focus on user experience guarantees an elegant, Simple-like banking experience for every banks’ customers.

“A superior user experience, across all channels and devices, is essential for any bank that wants to stay relevant,” said Jouk Pleiter, CEO & Co-Founder at Backbase. “With Backbase Engage we are offering an out-of-the-box solution for banks and credit unions that want to be able to compete with both their big rivals and the new banks that are starting to nibble at their customer base. We are giving these banks a fighting chance by providing them with a superior user experience across every device, and the all the most commonly used and requested apps, along with a flexible back-end architecture that allows them to choose best-of-breed functionality from different vendors. The banks then have the freedom to mix and match vendor offerings to create the right experience for their customers. Not only will they be able to make their existing customers happy, they will attract new customers by standing out from the crowd.”

Backbase Engage comes with out-of-the-box apps for the most common digital banking scenarios: login, two-factor authentication, account overview, transaction details, PFM, bill-pay, transfers, P2P payments, message center, address book, and social integration. These apps are all optimized for regular browsers and are included in Backbase Engage’s pre-built native mobile app, available for Android and iOS. Backbase Engage also comes with cross-device user experience designs, which are fully responsive and include easy templating for further customization.

Based on the Backbase Customer Experience Platform (CXP), Backbase Engage can be managed and optimized by business teams at the bank. With full web content management, digital marketing, and mobile application development support, content editors and digital marketers can optimize content, run digital marketing campaigns, edit the public website and secure internet banking platform, and create, deploy, and optimize mobile apps in an intuitive management environment.

To create Backbase Engage, Backbase partnered with the best-of-breed fintech providers of back-end services. By using Backbase’s modular architecture banks can easily mix and match services from other fintech providers without worrying about vendor lock-in or being stuck with a legacy core banking system – Backbase Engage offers banks total control and flexibility.

Backbase Engage is currently being deployed at its inaugural customer USE Credit Union: “We couldn’t be more excited to partner with Backbase as we roll out their next generation Engage product,” said Steve Ewers, CIO at USE Credit Union. “In Backbase we found a like-minded strategic partner that has built a full digital banking platform, which is flexible enough to grow with us as our digital strategy evolves. Backbase Engage is a platform that will create an exceptional and differentiated user experience for our members, engaging them in ways that will help achieve our business goals, and positioning us to achieve long-term results.”

Backbase is trusted by large financials across the globe: ABN AMRO, Barclays, Fidelity, Hiscox, Nationwide, and UBS, are improving their digital channels and customer experience by using Backbase technology. Industry analyst Gartner called Backbase the ’most visionary vendor’ for online portals, and Ovum named Backbase a Market Leader when it comes to next-generation online banking experiences. Recently, Forrester gave Backbase full marks for cross-channel banking experiences. Backbase has offices in New York, Atlanta, Amsterdam, London and Singapore.

Media Contact

If you have any questions on Backbase or want to schedule an interview, please contact:

Backbase Marketing
Jacob Bontiusplaats 9
1018 LL, Amsterdam
The Netherlands
[email protected]
+31 20 465 88 88


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