The evaluation criteria for a vendor’s ‘ability to execute’ included: product/service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience, and operations. The criteria for ‘completeness of vision’ included: market understanding, marketing strategy, sales strategy, offering/product strategy, business model, vertical/industry strategy, innovation, and geographic strategy.
According to Gartner, “Visionaries in this year’s Magic Quadrant demonstrate a firm grasp of emerging customer needs and potential impact of new technologies.”
“Backbase has made a fantastic jump forward in Gartner’s estimation, according to both ‘product vision’ and ‘ability to execute’ criteria. This is the 3rd year running that we’ve moved deeper into Gartner’s Visionary quadrant, which clearly demonstrates that we are more than capable of challenging the mega-portal vendors,” said Jouk Pleiter, CEO & Co-Founder of Backbase. “We are happy to see that Gartner recognizes our hard work and the progress we have made. We will continue to make our customers successful, and expand our product’s strength in the areas of cross-device mobile delivery; closed loop marketing; and above all, fast-time-to-market.”
Backbase, with its strong focus on user experience (UX) and commitment to delivering a comprehensive Customer Experience Platform, is recognized as one of the leading lean portal vendors. Backbase Portal helps organizations upgrade their online channel to meet their customers’ Web 2.0 expectations. It does this by deploying a new user experience layer over the underlying IT infrastructure and systems. Backbase provides a single platform that can be used across multiple channels, including online, call center, branch, and devices such as regular desktop computers, tablets, and smart phones.
Unlike traditional IT portal vendors, Backbase has created a modern, business-driven solution that makes portal management easy for e-business professionals. Backbase Portal Manager enables you to change your portal on the fly, whenever and however you want. Within Page Editor you can create pages, add functionality (widgets/mini apps), update content and forms, and target customer segments or individual users with personalized promotions.
All changes to the portal can be immediately published or deployed to either staging or live production environments. Backbase Portal’s business focus translates into faster time-to-market for changes and more flexibility to optimize online channels.