Press Release, 24 October 2012

Clear2Pay and Backbase join forces to bring customer experience inside the bank

  • Jenny Maat
  • October 24, 2012

Clear2Pay, the international provider of payment solutions for financial institutions and Backbase, the Bank 2.0 software specialists announce today a joint demonstration at Sibos 2012 of a Payments 2020 customer experience ‘inside the bank’.

The aim is to offer users of the Clear2Pay payments technology a compelling user interface that matches the level of agility and sophistication that the Backbase technology brings to thousands of retail and business bank customers around the world.

Clear2Pay and Backbase started discussions when it became obvious for Clear2Pay that the user experience should not be limited to the bank’s customers. Thousands of banks and payment providers’ staff around the world work with Clear2Pay’s applications on a daily basis and they too want a user experience that gives them what they need, how they want it and relevant to their work task, location and device. By adding a new user-experience layer on top of the existing core systems banks can optimize the customer journey without the need to completely rewrite of the existing IT infrastructure. Within the user-experience layer banks can compose truly customer-centric dialogues, and enable their staff and customers to combine content, data, and functionality from different, underlying systems within a new, fresh, user-centric presentation acknowledging the users’ preferences per device.

Jouk Pleiter, CEO and Co-founder of Backbase: “The Web 2.0 World, started by technology firms such as Amazon, TripAdvisor, Apple and Facebook, has made a user-centered, online experience non-negotiable. We help financial firms worldwide to reuse the capabilities of their existing systems, ranging from core banking to payment factories, with new, fresh ‘Engagement Banking’ features that put the customer in the driver seat. In Clear2Pay we found a sparring partner that embraces the same principles and is looking for way to create the same level of experience for their bank users, across a growing number of digital touch points.”

Warren Gardiner, Chief Product and Strategy Officer adds: “The banks’ staff are our first line customers, so we would naturally think of them in the payments value chain towards the bank’s end customer. Besides being a professional, they too are people who want to interact intuitively with technology in their business environment as they do in their private lives. With Backbase we aim to go the extra mile. ‘What’ we build and deliver is of vital importance to our users, but ‘how’ we interact with them can ultimately make the difference.”

Media Contact

If you have any questions on Backbase or want to schedule an interview, please contact:

Backbase Marketing
Jacob Bontiusplaats 9
1018 LL, Amsterdam
The Netherlands
[email protected]
+31 20 465 88 88

 

Get our latest research insights and weekly updates. Sign up now
Cookies on Backbase
We and third-parties use cookies on our website. We use cookies for statistical, preferences and marketing purposes. Google Analytics cookies are anonymized. Your preference can be changed by clicking 'Change options'. By clicking 'Accept' you accept the use of all cookies as described in our privacy-statement.
Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preferences
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.