Bank ABC, founded in 1980, is an international bank with headquarters in Bahrain and its network spreads across five continents, covering countries in the Middle East, North Africa, Europe, the Americas and Asia.
In its plans to expand digitally, Bank ABC selected a partner that could help it innovate across web and mobile to streamline their front-end features and achieve the latest in digital banking innovation – as well as provide ease in upgrading the existing platform, implementation and in supporting multi lingual requirements across the new digital platforms. Backbase was selected on the basis that it is the most recognised global market leader in providing digital omni-channel banking solutions and helping banks towards their digital transformation.
Bank ABC’s new digital banking platform will enhance the online customer banking experience through facilitating customer journeys by providing a full range of secure banking self-services, including current accounts, savings, fund transfer, payee management, loans, bill payment, ATM\Branch locators and card services accessing these across web and mobile devices. Customers in Jordan were able to access the new web digital banking platform from April 2nd.
Sael Al Waary, Group Deputy Chief Executive Officer of Bank ABC comments, “Our region is very dynamic, and technology is rapidly changing the banking landscape where we are seeing an increase in banks seeking flexibility and agility in introducing new banking products to the market across different channels. Our new digital platform ensures that not only will we continue to have a competitive advantage in this evolving landscape, but that we have put everything in place to succeed in our global digitalisation expansion.’
Jouk Pleiter, Chief Executive Officer at Backbase comments, “It is rewarding to see that more financial institutions in this region are turning towards integrating our Backbase digital banking platform to help support their next phase of growth in digital banking. In the past years our platform has experienced a strong adoption amongst banks in this region wishing to upgrade their existing legacy and respond to the ever growing changing needs of the connected consumer. He further adds, “Bank ABC has all the power to be successful, and we are delighted that they have chosen the Backbase omni-channel banking platform to accompany their expansion and digital transformation.”