Private Banking

Creating a consistent user experience for private banking clients in different countries.

ABN AMRO Private Banking is a leading private bank with a focus on Northwest Europe. It has in-depth knowledge of wealth management and offers a broad array of products and services. The bank operates under strong local brands such as ABN AMRO MeesPierson in the Netherlands, Neuflize OBC in France and Bethmann Bank in Germany. Serving more than 100,000 clients through 53 domestic and international branches in seven markets worldwide, ABN AMRO Private Banking holds the number one market position in the Netherlands, ranks third in the eurozone and seventh in Europe.

ABN AMRO Private Banking wanted to improve consistency across different regions, such as Germany and France. Having multiple front-ends in several regions doesn’t make for a high-quality, consistent user experience, so the bank decided to combine all front-ends into one platform.  Building a front-end with Backbase products is relatively easy; the challenge comes in building end-to- end connections with different countries.

“We thought, we need to close the gap by creating an e-banking proposition. The idea was to make one front-end that would be applicable to all countries.”

says Eline Fransen, Lead PB Portal teams – Domain Channels Online & Mobile IT International at ABN AMRO Bank N.V.

Please fill in your details to receive the customer success story.

Cookies on Backbase
We and third-parties use cookies on our website. We use cookies for statistical, preferences and marketing purposes. Google Analytics cookies are anonymized. Your preference can be changed by clicking 'Change options'. By clicking 'Accept' you accept the use of all cookies as described in our privacy-statement.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.