Hellenic Bank

Building a customer-centric website as the foundation of an omni-channel strategy

Hellenic Bank Group is one of the largest banking and financial institutions in Cyprus. It has 51 retail branches, more than 1,500 employees, and is forging a strong path towards being one of the forerunners of omni-channel digital banking in its class.

The bank was founded in 1976. Since then, it has built its financial products and services offerings through the founding of subsidiary companies, and via business alliances. Building on the release of six public APIs for developers to use during April 2017, Hellenic Bank has taken a new step towards making open banking a real commercial opportunity.

Three years ago, the bank decided to make significant changes to its infrastructure, opting to take all of its disparate digital channels and integrate them into an omni-channel strategy that emphasised the user experience.

“We haven’t found another platform that includes all these core modules as one integrated offering,” says Natasha Kyprianides. “That’s one of the key reasons we selected it. The customer experience component is key to build channels as unified layers, while in combination with the forms modeller, where we can fully implement the omni-channel model. It’s perfectly aligned with our strategy.”

says Natasha Kyprianides, Head of Omni-channel & Customer Experience at Hellenic Bank.

Please fill in your details to receive the customer success story.

Get our latest research insights and weekly updates. Sign up now
Cookies on Backbase
We and third-parties use cookies on our website. We use cookies for statistical, preferences and marketing purposes. Google Analytics cookies are anonymized. Your preference can be changed by clicking 'Change options'. By clicking 'Accept' you accept the use of all cookies as described in our privacy-statement.
Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preferences
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.