Hellenic Bank

Building a customer-centric website as the foundation of an omni-channel strategy

Hellenic Bank Group is one of the largest banking and financial institutions in Cyprus. It has 51 retail branches, more than 1,500 employees, and is forging a strong path towards being one of the forerunners of omni-channel digital banking in its class.

The bank was founded in 1976. Since then, it has built its financial products and services offerings through the founding of subsidiary companies, and via business alliances. Building on the release of six public APIs for developers to use during April 2017, Hellenic Bank has taken a new step towards making open banking a real commercial opportunity.

Three years ago, the bank decided to make significant changes to its infrastructure, opting to take all of its disparate digital channels and integrate them into an omni-channel strategy that emphasised the user experience.

“We haven’t found another platform that includes all these core modules as one integrated offering,” says Natasha Kyprianides. “That’s one of the key reasons we selected it. The customer experience component is key to build channels as unified layers, while in combination with the forms modeller, where we can fully implement the omni-channel model. It’s perfectly aligned with our strategy.”

says Natasha Kyprianides, Head of Omni-channel & Customer Experience at Hellenic Bank.

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