Achieving key app
integration in record time

Íslandsbanki, an Icelandic bank with roots tracing back to 1884, has gone live with a crucial credit card management app. The bank worked with Backbase to create a new app that facilitates card management and delivers clear overviews of transactions and loyalty points. The project was completed to deadline and acceptance rates have so far exceeded expectations.

The bank faced the challenge of migrating data, including loyalty offerings, from American Express to Mastercard. This project had a very ambitious timeline, as implementation had to dovetail with the closure of American Express’ operations in Iceland. This was successfully reached, with go-live accomplished within six months. Results have been positive in the short-term, with the app achieving high penetration rates.

“Acceptance rates have been high, in the six weeks since go-live, over 7,500 customers have come on board.”

Jóhann Friðgeir Haraldsson, Executive Director – Digital Business Partner, Íslandsbanki

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