National Bank
of Abu Dhabi
Customer-Centric Internet Banking

How Backbase empowers
the leading bank in the
Middle East and one of the
safest banks in the world.


NBAD is the leading bank in the Middle East and one of the safest banks in the world. It was founded in 1968 by Emiri decree of the late Sheikh Zayed bin Sultan Al Nahyan, and was Abu Dhabi’s first local bank, playing a formative role in building the country’s financial system. Today, NBAD has one of the largest networks in the UAE, as well as branches and offices in 17 countries stretching across five continents, from the Far East to the Americas.

“Without a doubt, Backbase have been instrumental in the deployment of our Group’s digital voice and experience, right across our internet banking channel,”

 “Through the increased analytics, we can now monitor and measure – in real-time – how well our messaging is resonating with customers. As we mine these analytics, we’re using Backbase technology to enable us to rapidly respond and adapt as a business.”

says Mike Austin, NBAD Group Chief Information Officer.


It’s a challenge for banks to combine dynamism with the need for security. How can a leading bank bring both analytics and security to a whole new level – and fast?

Find out now, download the Backbase/NBAD case study.

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