全渠道银行
智能数字化转型蓝图

金融机构如今面临越来越多的变革。大量新出现的挑战者从各个 行业试图进入金融机构曾经垄断的市场,消费者也对互联网化、 数字化、客户导向性的服务要求越来越高。大量实体金融机构 提供的操作型服务,都已经被线上银行和手机银行等取代, 销售型的服务(如投资顾问、理财服务等) 也被大数据人工智能等冲击。

这份报告是由Efma和Backbase共同打造。《全渠道银行转型蓝图》总结了各个跨国银行数字化转型的成功经验、失败教训、转型心得,直观的展示了传统金融机构转型的蓝图。

这份报告基于真实的调查数据,采访了超过百位大型银行的C级别高管(CEO、CTO、CIO等)。报告的结构基于《成功数字化银行的七个习惯》中罗列的转型指导,该书由欧洲排名第一的纯数字化银行CheBanca的CEO所著,如今已成为金融机构转型的圣经。

本报告整合全球金融界的转型经验,得出了具体的数字化转型指导,希望有助于银行管理者在互联网数字化时代继续引领潮流。

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