Silos to
Omni-Channel

Turn Your Customers Into Champions

Banks with siloed systems often have a broken, problematic user experience. But we can help with an omni-channel layer that reuses underlying systems. This decreases cost for you, but more importantly, completely revolutionizes the journey for your customer.

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1 The Silos Problem chart4 - Value Page | From Silos to Omni-channel

The Silo Problem:
Fewer services,
7% higher costs

Siloed banks usually have different divisions for each segment and product line, with each one building or purchasing their own technology stack. Throw in new channels added over time and the whole process becomes fragmented.

Typically, this results in three key issues:

Insufficient teams doing duplicate work across business lines, products, and channels.
Monolithic architecture with innovation-blocking interdependencies.
Inconsistent and fragmented customer experiences across each touchpoint.

Unsurprisingly, this ends up increasing a bank’s operational costs, typically by 6-7%.

The Omni-Channel Answer:
Increase revenue by 20%

Backbase solves the silo problem by placing a digital layer — the Backbase Digital-First Banking Platform — on top of existing systems. This future-proof solution allows banks to develop services once, and then disperse to all channels via a central platform. This typically boosts revenue by an impressive 20% in new sales and 15% in upselling to existing customers.

2 The Omni Channel Answer V5 - Value Page | From Silos to Omni-channel

3 Digital Hub V4 - Value Page | From Silos to Omni-channel

The Power
of the Digital Hub

On our platform, you can essentially act as a digital hub. That provides a single orchestration and aggregation layer, bringing together all the elements of a successful digital banking platform.

With it, you can also integrate and aggregate value from other fintech solution providers, as well as 3rd party APIs from other banks and industries (e.g. open banking).

This makes the customer experience:

Expedited

Backbase clients can onboard customers in 6 minutes or less.

Smart assisted

Automated, personalized advice throughout your customer’s financial life, based on usage.

Self-directed

Self-servicing for any customer, at any digital touchpoint, at any moment in time.

Human assisted

Support your customer through the Bank Employee portal or live through an iPad in the branch.

Central 1 Credit Union Color - Value Page | From Silos to Omni-channel

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