SME Playbook

SMEs account for the majority of businesses worldwide and provide a substantial revenue stream for banks.

 

graph 3 1 - SME Playbook

 

Sources: 1 – Worldbank    2 – McKinsey

However, the profits of SME-focused banks have traditionally been lower compared to retail banking or wealth management, leaving SME customers underserved. Finding the right balance between providing a good customer experience, generating profits and managing increased regulations has been proven to be challenging for SME banks.

Over the last year, the rise of technology combined with increased customer expectations has opened the door to new business models increasing the profitability of the SME banking sector. This underserved market is now changing into a competitive segment which offers vast opportunities. Banks who will be able to regain attention from their commercial customers and attract new ones while providing a better service, will increase revenues and grow their business.

To help your digital SME banking strategy get started, we have prepared a playbook which shows the steps to take in the following areas:

– Understanding the current state of the SME banking segment

– Identifying the needs of your SME customers and how to provide them with tailored solutions

– How to compete with speed and innovation with the Backbase Omni-Channel Banking Platform

Get our latest research insights and weekly updates. Sign up now
Cookies on Backbase
We and third-parties use cookies on our website. We use cookies for statistical, preferences and marketing purposes. Google Analytics cookies are anonymized. Your preference can be changed by clicking 'Change options'. By clicking 'Accept' you accept the use of all cookies as described in our privacy-statement.
Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preferences
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.