Backbase Blog archive for: omni-channel

How to think customer-first

  • Jenny Maat
  • October 2, 2017

In today’s modern marketplace, few companies will succeed without putting the desires of their customers above all else. In a world that’s increasingly digital-led and multi-touchpoint, this means experience is everything. A frictionless interface is essential, easy onboarding is critical ... Read more

Another successful Sibos for Backbase

  • Jenny Maat
  • October 4, 2016

We are very excited to be back from Geneva, where we attended Sibos 2016 – four intense days of workshops, conference and open theatre tracks, as well as meetings with our customer and prospects. Our speaking slot on Day 1 featured Jouk Pleiter, Backbase's ... Read more

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