logos forrester backbase2 - FORRESTER WEBINAR


The Future of Banking is

Three Trends Driving the Evolution to Great Customer Experience





Chris Hall 200X200 - FORRESTER WEBINAR Chris Hall,
VP of North America, at Backbase
Alyson Clarke 200X200 - FORRESTER WEBINAR Alyson Clarke,
Principal Analyst at Forrester Research
Ben Morales 200X200 - FORRESTER WEBINAR Ben Morales,
Senior Executive Product, Technology and Payments of WSECU

Watch the webinar on demand

In today’s world people expect valuable and seamless experiences in every aspect of their life – including banking. Prioritizing your ability to make people feel appreciated and confident in their banking experience can have a much bigger impact on long-term loyalty than the ease and effectiveness of the services you provide.

Watch as industry leaders Alyson Clarke, Ben Morales, and Chris Hall discuss 3 key trends that will drive loyalty and keep users coming back for all their financial needs.

During the 60-minute session, they’ll discuss:

  • How to drive long-term loyalty through great CX
  • Hybrid banking’s role in providing a superior experience
  • How personalization is picking up pace in banking


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