According to Gartner: “While organizations adopting traditional, heavyweight portals may take years to avail themselves of even 20% of the full range of capabilities, organizations adopting lean portals employ 80% of the functionality they need within months.”
Mobile Application Development
Deliver great experiences on any device and in any channel.
From mobile web to hybrid, and native applications.
Complete native mobile SDK and mBaaS platform.
Cross-channel orchestration to enable omni-channel interactions.
Easy-to-use digital marketing tools for targeting and personalizing content and widgets so you can reach the right customers and discover their preferences. Ideal for helping you to understand exactly what triggers conversion, and keeps your customers coming back.
Improve enrollment and self-service.
Improve origination, onboarding, and enrollment processes.
Enable customer self-service and advisory tools.
Full control of workflows and advanced modelling with Backbase Forms Studio.
Backbase Forms allows you to create, edit and optimize your forms, but more importantly it helps you to manage the business logic and processes behind them to streamline digital self-service and sales operations.
Backbase is the leading ‘lean portal’ provider, delivering a modern, widget-based solution to create an unbeatable customer experience with robust, secure web and mobile applications. Read more→
Powered by Widgets
Backbase CXP is powered by widgets; dynamic building blocks that deliver the flexibility to combine content and functionality from multiple sources into a seamless journey across channels and devices. Read more→
CXP Manager is where all of the essential action happens, putting your business teams firmly in control of the entire customer experience, from content management to campaign distribution. Read More→
Backbase Launchpad is a pre-built 'portal-in-a-box'. It comes packed with ready-to-use templates and widgets, which are key to ensuring that your portal project gets off the ground fast! Read More→
Mobile Application Development
A brilliant mobile strategy matters more than ever before. Backbase CXP ensures that you deliver an unbeatable customer experience on any mobile or tablet device, and in every app store. Read More→
Personalization & Targeting
Backbase CXP comes with everything your digital marketing team needs to optimize personalized experiences and create targeted campaigns to help you win new customers, and deepen the relationships. Read more→
Backbase CXP delivers holistic view of your digital channels, translating data from all customer interactions into actionable insights, giving you the complete overview you need to optimize your online channels. Read More→
Web Content Management
Web content management is a core element of Backbase CXP. Portal Manager gives business users total control over every piece of content at every step in the content life cycle. Read more→
Create perfectly optimized and workflow-based forms to streamline onboarding, origination, and self-service processes with Backbase Forms to ensure that your customers' journeys are as seamless as possible. Read more→
Social media networks are where your customers want to engage with brands and share with their friends. Backbase CXP allows you to join the conversation. Read more→
Security is the highest priority for any business. Backbase CXP delivers total protection at every level of your organization and integrates with such tools as well. Read more→
Keep and reuse all of your existing apps, plus use third-party content, functionality, and applications from the web safely, securely, and easily. Read more→
A Visionary in the Gartner Magic Quadrant
Backbase is a Visionary in the Gartner Magic Quadrant for Horizontal Portals.