Backbase Customer Experience Platform

Backbase delivers a full-service, totally integrated Customer Experience Platform (CXP) to help you manage and optimize customer interactions across any device and every channel. The Backbase CXP is made up of:

Lean Core: At the heart of the CXP is the Backbase lean portal architecture. It includes services for security management, application integration, personalization, cross-device delivery and highly flexible widgets to create composite applications.

Web Content Management: Manage your content life cycle and empower editorial teams with easy to use ‘what you see is what you get’ (WYSIWYG) editing tools to alter, approve, and publish content across multiple channels.

Mobile Delivery: Create and manage mobile websites and native apps while radically reducing development costs and time-to-market. Empower non-technical staff to maintain and update your mobile apps easily, without IT support.

Digital Marketing: We have put your customers at the center of our CXP architecture, providing integrated functions for personalization, customization, targeting, social integration, embedded web analytics, A/B testing, and lead generation campaigns.

Forms: Enable self-service and smooth onboarding processes throughout your digital channels. Backbase Forms helps you to create and edit forms, but most importantly it helps you manage the business logic and straight-through processing behind them.


Explore Backbase Customer Experience Platform

Lean Portal Architecture

Backbase is the leading ‘lean portal’ provider, delivering a modern, widget-based solution to create an unbeatable customer experience with robust, secure web and mobile applications. Read more→

Powered by Widgets

Backbase CXP is powered by widgets; dynamic building blocks that deliver the flexibility to combine content and functionality from multiple sources into a seamless journey across channels and devices. Read more→

Portal Management

CXP Manager

CXP Manager is where all of the essential action happens, putting your business teams firmly in control of the entire customer experience, from content management to campaign distribution. Read More→

Launchpad

Backbase Launchpad is a pre-built 'portal-in-a-box'. It comes packed with ready-to-use templates and widgets, which are key to ensuring that your portal project gets off the ground fast! Read More→

Mobile Application Development

A brilliant mobile strategy matters more than ever before. Backbase CXP ensures that you deliver an unbeatable customer experience on any mobile or tablet device, and in every app store. Read More→

Personalization & Targeting

Backbase CXP comes with everything your digital marketing team needs to optimize personalized experiences and create targeted campaigns to help you win new customers, and deepen the relationships. Read more→

Web Analytics

Integrated Analytics

Backbase CXP delivers holistic view of your digital channels, translating data from all customer interactions into actionable insights, giving you the complete overview you need to optimize your online channels. Read More→

Web Content Management

Web content management is a core element of Backbase CXP. Portal Manager gives business users total control over every piece of content at every step in the content life cycle. Read more→

Forms

Create perfectly optimized and workflow-based forms to streamline onboarding, origination, and self-service processes with Backbase Forms to ensure that your customers' journeys are as seamless as possible. Read more→

Social

Social

Social media networks are where your customers want to engage with brands and share with their friends. Backbase CXP allows you to join the conversation. Read more→

Security model

Security

Security is the highest priority for any business. Backbase CXP delivers total protection at every level of your organization and integrates with such tools as well. Read more→

Integration

Application Integration

Keep and reuse all of your existing apps, plus use third-party content, functionality, and applications from the web safely, securely, and easily. Read more→

Want to know more? Let’s talk.