Backbase delivers a fully integrated Customer Experience Platform (CXP) to help you manage and optimize customer interactions across any and channel.
Lean Portal: The heart of the CXP. It includes core CXP services for Security Management, Application Integration, Personalization, and is fully based on Widgets and Open Standards.
Web Content Management: Manage your content lifecycle and empower editorial teams.
Mobile: Create and manage mobile websites and native apps.
Digital Marketing: Customization, personalization, targeting, social integration, embedded web analytics, AB-testing, and lead generation campaigns.
Forms: Enable self-service and smooth onboarding processes.
Explore Backbase Customer Experience Platform
Backbase Portal helps you to create intuitive and responsive graphical user interfaces that offer a superior customer experience. Backbase Portal supports all popular browsers and enables you to create smooth, highly-effective, Rich Internet Applications. Read More →
Create mini, autonomous web applications that can be embedded into your portal page, and any third-party web page. Backbase helps you to easily expose your existing applications as widgets. And Backbase Portal is fully based on a widget and WOA architecture. Read More →
Customer in Control
Empower your end-users to customize their personal portal page to meet their needs. Customers can enable and disable widgets, choose their preferred layout, and decide what content and functionality they want to see. Read More →
As smartphones and tablets become the norm, mobile touch web applications are becoming a must. Create mobile optimized widgets with 'touch-friendly' layouts, small screen navigation, and lightweight pages that are fast to load and strong on user experience. Read More →
Easy Portal Management
Backbase Portal Manager is a graphical user interface that allows business teams to manage your portal directly, without IT support. Portal Manager comes with workflow and multiple authorization levels to make sure you don’t make mistakes. Read More →
Easy Content Management
Backbase lets you easily add, edit, and remove content from your portal using the powerful In Context Editing (ICE) tool, which allows you edit content in the context it appears in. If you already have a CMS it can be easily integrated with Backbase Portal. Read More →
Easy Forms Management
With Backbase Forms you can create and edit forms, but most importantly: manage the business logic and business processes behind them. Backbase also helps you to design the process that routes the form input to the right systems and people within your organization. Read More →
Integrate with Existing Systems
Backbase Portal sits on top of your existing IT systems and enables you to re-purpose their capabilities into a more seamless online customer journey. Backbase Portal provides a single point of access and the integration of applications across the enterprise. Read More →
Proven Security Model
Backbase Portal enables you to give different customer segments (groups) different access rights and permissions within your portal. User rights can be acquired from your existing security systems or can be defined within the Backbase Portal Manager. Read More →
Backbase Portal comes with pre-built widgets and Web 2.0 apps features that are directly available in the Backbase App Center. Additionally, you can easily add other applications (yours and third-party) into the Backbase App Center and make them available to your portal users. Read More →
Every user is unique. With Backbase Portal you can target customer segments and individual users based on their behavior and profile. Backbase’s advanced targeting rules enable you to create smart marketing campaigns and to increase ROI. Read More →
Integrated Web Analytics
Know who is visiting your portal and what they are viewing. Backbase Portal integrates with your best-of-breed web analytics software and brings you real insight into your visitors’ behavior to help you improve your online conversion ratios. Read More →
A Visionary in the Gartner Magic Quadrant
Backbase is a Visionary in the Gartner Magic Quadrant for Horizontal Portals.