Vision & Mission

Backbase is a software company. We design products that improve the lives of real people.

We have created the world’s leading lean customer experience platform. It has been designed to help you organize, create, and manage deeply relevant customer experiences across all channels, on any device to delight your customers, and deliver measurable business results. We believe that customer experience management is essential for today’s organizations to stand out from the crowd, stay relevant to their customers, and grow their business.

Our mission is to help organizations transition smoothly into truly customer-centric businesses by adopting the outside-in approach that has worked so well for us and our customers. We believe that every enterprise will find success through customer-centric innovation.

Backbase Customer Experience Platform

The Backbase Customer Experience Platform makes it easy for you to create and manage rich, interactive web portals and mobile applications.

It is fully loaded with integrated customer experience management tools that will empower your business teams to optimize your digital channels and create an engaging, customer-centric environment across devices. Backbase comes with: integrated content management, what-you-see-is-what-you-get editing, intelligent forms-based dialogs, cross device delivery, smart targeting, digital marketing tools, and integrated analytics.

Backbase comes with powerful enterprise security and application integration technology, which is easily integrated with your existing systems and applications enabling you to leverage your past IT investments.

Customer Success

Backbase software is used by enterprises of all sizes to create customer-centric digital experiences that drive self-service and engagement, fuel online revenues, and maximize their customer’s online experience. Global 2000 companies such as AIG, ABN Amro, Al Rajhi Bank, Barclays, Costco, GE, ING, and Visa are standardizing on our customer experience platform. See what they have to say about how Backbase has improved their online customer experience and impacted their business. Download our customer stories→



Leading analyst Gartner has placed Backbase CXP in the Visionary quadrant of their Magic Quadrant for Horizontal Portals for three years running. In 2013 Gartner positioned Backbase as the Most Visionary in their Visionary Quadrant, stating "Backbase is among the most highly regarded vendors in terms of time-to-implement. Backbase’s lean portal architecture and the new Launchpad are responsible for this agility." Download the report→


In 2013 Backbase CXP was also named a 'Market Leader' of next-generation digital banking platforms by financial services analyst Ovum. According to Ovum, market leaders are "The leading solutions that we believe are worthy of a place on most technology selection shortlists. Backbase has established a commanding market position with a product that is widely accepted as best-of-breed." Download the report→

Company Facts

Backbase has a long history of being at the forefront of innovative software development. It was founded in 2003 and was one of the first companies to develop an AJAX framework. AJAX technology laid the groundwork for the Rich Internet Applications that define how we experience the web today. In 2008 Backbase naturally progressed into portal development and has since become recognized as the leading customer experience platform. Today, the Backbase team is made up of more than 300 senior technology and usability professionals, with offices in New York (United States) and Amsterdam (The Netherlands), and has an extensive, global partner ecosystem with 1000+ skilled implementation professionals. Backbase is privately owned.

Thought Leadership

At Backbase we’re passionate about sharing knowledge and helping others innovate. Over the years we’ve written several insightful white papers covering a range of topics from the evolution of digital marketing for financials, to guides on understanding Backbase CXP.
Read our white papers→

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