Vision & Mission

Backbase is a software company. We are on a mission to help financial institutions create, manage, and optimize secure omni-channel customer interactions.

We have created the world’s leading lean customer experience platform, Backbase CXP. It has been designed to help you organize, create, and manage deeply relevant customer experiences across all channels, on any device, to delight your customers and deliver measurable business results. We believe that customer experience management is essential for organizations to stand out from the crowd, stay relevant to their customers, and grow their business.

Next to Backbase CXP, we’ve created Backbase DBP, our digital banking solution, optimized for retail banking, commercial banking and wealth management scenarios. Backbase DBP includes the omni-channel and customer experience power provided by Backbase CXP, enriched with out-of-the-box Digital Banking Apps (from account opening, to transactions, money movement, and so on) and our Digital Banking Services, making it possible to use Backbase DBP as a digital banking solution on top of any core or back-end system.

Backbase Customer Experience Platform

The Backbase Customer Experience Platform (CXP) makes it easy for you to create and manage rich, interactive web portals and mobile applications. It’s fully loaded with integrated customer experience management tools that will empower your business teams to optimize your digital channels and create an engaging, customer-centric environment across devices. Backbase comes with:

  • Lean Portal Core

  • Integrated Web Content Management

  • Intelligent forms for self-service and enrollment

  • Omni-Channel Orchestration

  • Native Mobile SDK & mBaaS

  • Smart targeting & A/B Testing

Backbase comes with powerful enterprise security and application integration technology that’s easily integrated with your existing systems and applications, enabling you to leverage your past IT investments. Learn more on Backbase CXP →

Backbase DBP: Omni-Channel Digital Banking

Meet Backbase DBP, the out-of-the-box omni-channel digital banking solution optimized for retail banking, commercial banking and wealth management. With Backbase DBP, you get the power of Backbase CXP, yet enhanced with all the apps and functionality and integration patterns you need to kick-start your digital banking project.

Backbase DBP dramatically reduces time-to-market for financial institutions who need to accelerate and regain control of their digital strategy so they can address their customers’ needs directly. At the same time, Backbase DBP empowers business owners such as digital marketers to create, manage and optimize the end-to-end customer experience. Learn more on Backbase DBP →

Customer Success

Backbase software is used by enterprises of all sizes to create customer-centric digital experiences that drive self-service and engagement, fuel online revenues, and maximize their customers’ online experience. Global financial institutions such as ABN AMRO, Barclays, CheBanca!, Sberbank, Fidelity, Hiscox, Legal & General, Bank Hapoalim, PZU, Postfinance and Al Rajhi Bank are standardizing on the Backbase Customer Experience Platform or Backbase DBP. See what they have to say about how Backbase has improved their digital customer experience and impacted their business. See our customer stories →


"As an architect, I fell in love with the agility and the simplicity Backbase provides. I'm truly in control; I can work directly with my e-business and digital marketing counterparts to optimize the platform. But above all: We were able to do in months what in the past, with a traditional vendor, would have taken us years."


Since implementing Backbase we have seen that running costs for our IT teams have dropped significantly and we're able to increase and improve functionality with the development of widgets. We're also very excited about the digital marketing capabilities, like micro targeting, which will empower our digital marketing and ebusiness teams."



Leading analyst Gartner has placed Backbase CXP in the ‘visionary’ section of its Magic Quadrant for Horizontal Portals for four years running. In 2014, Gartner positioned Backbase as ‘Most Visionary’ in its Visionary Quadrant, stating that, ‘Backbase is among the most highly regarded vendors in terms of time-to-implement. Backbase’s lean portal architecture and the new Launchpad are responsible for this agility.’ Download the report→


In 2013, Backbase CXP was also named a 'Market Leader' of next-generation digital banking platforms by financial services analyst Ovum. According to Ovum, market leaders are, ‘The leading solutions that we believe are worthy of a place on most technology selection shortlists. Backbase has established a commanding market position with a product that is widely accepted as best-of-breed.’ Download the report→

Company Facts

Backbase has a long history of being at the forefront of innovative software development. It was founded in 2003 and was one of the first companies to develop an Ajax framework. Ajax technology laid the groundwork for the Rich Internet Applications that define how we now experience the web. In 2008, Backbase naturally progressed into portal development and has since become recognized as the leading customer experience platform with a strong focus on financial services by delivering its own digital banking solution.

The Backbase team is made up of more than 250 senior technology and usability professionals, with offices in Amsterdam, Atlanta, New York, London, and Singapore, and has an extensive, global partner ecosystem with 1,500+ skilled implementation professionals. The company is privately owned.

Thought Leadership

At Backbase, we’re passionate about sharing knowledge and helping others innovate. In 2012, we created our very own fintech community platform called BankNXT, a place for innovative financial professionals to find and share knowledge and thought leadership, and the community they need to successfully compete in an ‘engagement banking’ era.

Banking as we know it is changing, and BankNXT wants to lead this change by helping banks be successful in this era of engagement banking. It’s a home for thought leaders in banking, investing, fintech, insurance and payments. It’s a movement of like-minded professionals implementing change in the banking space. Visit →

Want to know more? Let's talk.