Product activation & expansion
Backbase
Turn new customers into active users — and active users into high-value relationships. Deliver AI-powered insights and next-best actions across customer and employee applications to drive activation, boost usage, and increase product holdings.
Are you leaving opportunities for growth on the table?
Financial institutions invest heavily in onboarding and acquisition, but sustaining engagement and driving cross- and upsell beyond day one remains a challenge. Limited staff capacity, coupled with fragmented technology and data, makes it difficult to support and capitalize on every activation, upsell, or retention moment — leaving valuable opportunities on the table.
72%
of customers say personalization influences their choice of bank
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70%
of digitally acquired customers don’t activate their accounts
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90 days
nearly half of all new accounts do not survive beyond the first three months
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Drive growth at every stage of your customer lifecycle
Leverage the power of AI to activate, retain and expand customer relationships — at scale
Drive product activation
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Proactively guide new and existing customers to explore and use the products that best match their needs. Launch personalized, time-bound campaigns — like 90-day activation plans — powered by AI and tailored by behavior, segment, and lifecycle stage.
Boost ongoing usage and engagement
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Use AI-powered nudges to encourage customers to regularly engage with your bank’s products and services — like making payments, managing cash flow, or tracking investments. Deliver personalized prompts across digital and employee channels to keep clients active and engaged.
Drive intelligent cross- and upsell
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Build tailored onboarding experiences using a modular library of journeys, workflows and banking capabilities. Customize by product, channel, or segment and reuse what works to scale faster.
Measure impact and optimize in real time
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Track activation rates, product usage, and campaign performance with real-time dashboards. Spot drop-off points, identify gaps in journeys, and adjust in-flight campaigns to increase ROI. Get continuous insights into customer behavior so you can refine strategies on the fly, reduce attrition, and keep customers engaged for the long haul.
Designed to drive growth across all lines of business
Retail banking
Guide new customers through key milestones — like activating a virtual card, setting up bill pay, or making their first digital payment — in their first 30 days. Boost app adoption and feature usage with targeted in-app prompts, and real-time recommendations based on spending habits and financial behavior.
Small business banking
Support small business clients setting up their account, linking invoicing tools, or making their first supplier payment. Recommend relevant products and services based on transaction data and business growth signals — like suggesting a working capital loan in response to seasonal cash flow gaps. Equip RMs with AI-powered insights to spot relevant cross-sell opportunities and deliver proactive advice at scale.
Commercial banking
Drive cross- and upsell of high-margin services by leveraging AI to predict which clients are ready for fee-based offerings like treasury management and payments. Surface contextual prompts — like recommending cash management tools to a business with an active commercial loan. Equip RMs with AI-powered signals to identify cross-sell opportunities, flag clients at risk, and take next best actions easily.
Private banking
Equip relationship managers with AI-powered insights to anticipate needs and deliver tailored advice. Flag clients at risk of disengagement and trigger proposal journeys, such as a curated portfolio review after a period of inactivity. With timely prompts across RM dashboards and digital channels, you can deepen trust, grow share of wallet, and deliver white-glove service across all channels.
Wealth management
Guide and engage investors at every stage of their journey. Deliver personalized insights through mobile and web channels, nudging clients to explore new investment opportunities, initiate portfolio reviews or act on wealth planning milestones. Empower advisors with tools to help them generate tailored proposals faster, next-best action prompts, and real-time portfolio health indicators.
How does it work?
One platform
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Our unified architecture eliminates your point solutions and allows you to power channel-agnostic journey orchestration.
Composable banking
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Modular, industrialized platform capabilities that coexist alongside your other technologies, vendors and standards.
Buy plus build
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Use our hybrid operating model for speed, flexibility, and customizability, all with minimized risk and cost.
Plug-and-play integrations
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Our library of API-driven, fintech-powered capabilities gives you the ability to add cutting-edge experiences to your apps, easily and efficiently.
Customer-centricity
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Leverage your customer data to deliver personalized digital banking experiences, at scale.
Employee productivity
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Empower your front-office and development teams to drive faster, more effective customer support.
See it in action
Backbase
Ready to transform your bank? Discover how Backbase empowers you to modernize faster, deliver seamless customer journeys, and drive lasting value.
Backbase