Perspectives
Old money, new money: how Moroccan banks and fintechs can help each other out
Morocco’s unique culture and hospitable people make it a great destination to visit, but its strong economy also recommends it as a good place to invest.
Aymen Daoud,
Head of Sales - North & West Africa, Backbase
- Perspectives
Deepening customer relationships to become the preferred financial app
Find out how Raiffeisen and SchoolsFirst Federal Credit Union have embraced customer-centricity to reach preferred-app status.Rachael Lord,
Head of Retail Banking at Backbase - Perspectives
4 challenges to consider when targeting millennials and Gen Z
Take a look at the 4 challenges financial institutions should consider when attempting to turn young audiences into long-term customers.Ashleigh Parker,
Content Marketing Manager, North America at Backbase - Perspectives
Appealing to Gen Z in the platform era
Want to appeal to the digital natives? Take a look as we explore 5 ways you can target and win over members of Generation Z.Ashleigh Parker,
Content Marketing Manager, North America at Backbase - Perspectives
3 steps to becoming an industry leader in the platform era
Explore what the platform era is and learn the 3 steps you can take to become a banking industry leader.Ashleigh Parker,
Content Marketing Manager, North America at Backbase - Perspectives
A red card for cash: football fans empowered by digital-first banking at the World Cup
Football’s biggest tournament has arrived to the Middle East for the first time ever, and with it more than 1.5 million fans from around the world.Amjad Ramahi,
Solutions Engineer - Perspectives
Nigeria’s Fintech sector’s coming of age is a boon for banks
The competition between Nigeria’s fintechs and telcos is about to get intense, giving established banks a chance to step up their game.Emmanuel Onyeje,
Regional Manager West Africa at Backbase - Perspectives
Time for Engagement Banking: the rise of digital finance in Africa
Digital finance is reshaping the African banking landscape through its ease of use and focus on customer experience.Cornel Dixon,
Head of Africa - Perspectives
Fintech ascending: why Egypt’s banks should embrace change
There is great appetite for innovation and modernization in the Egyptian financial world right now and everybody is trying to get on board.Aymen Daoud,
Head of Sales - North & West Africa, Backbase - Perspectives
WSECU: their journey towards embracing disruption and digital transformation
Discover why WSECU chose to embrace disruption rather than miss the opportunities it brings.Ashleigh Parker,
Content Marketing Manager, North America at Backbase
