Turn your digital channels into a growth engine
Build meaningful customer relationships at scale with segment-based apps that give customers personalized services, AI-enabled holistic advice, and the ability to connect instantly with bank employees for complex decisions. Customize and reuse 400+ composable journeys, capabilities, and integrations to fit your unique segments, products, and processes and differentiate from competitors.
Turn onboarding & loan origination into a competitive advantage
Increase conversions with fast, flexible onboarding and origination journeys, across any channel. Whether opening an account or applying for a mortgage, use pre-built flows you can tailor to any segment and product.
Reduce drop-off with guided, intuitive journeys customers can start, pause, and resume anywhere
Accelerate KYC and AML checks with built-in integrations and instant verification
Reach new audiences by embedding journeys into partner websites and points of sale
Support fully digital or hybrid journeys for complex products like mortgages and HELOCs
Launch segment-based banking apps designed to engage
Create dynamic, fully-branded experiences that adapt to your customers — whether they log in via mobile, browse online, or connect through open APIs.
Tailor products, bundles, functionality, support options, and design for each unique customer segment — powered by Backbase or your existing segmentation engines and data sources
Boost usage and product holdings with AI-enabled advice, timely nudges, and next-best product recommendations
Expand your services with open banking APIs and fintech integrations
Drive share of wallet with holistic advice and smart money management
Transform your banking apps into everyday financial companions using embedded AI advice and smart money management tools. Guide customers towards their goals while surfacing relevant cross/upsell opportunities.
Drive repeat engagement with AI-powered alerts, next-best actions, and real-time financial insights
Encourage smart habits with personalized goals and gamified savings experiences
Build trust through budgeting and expense tools that deliver clarity and control
Support families with shared accounts, parental controls, and tailored youth banking features
Help customers build their wealth — and your bottom line
Add digital investing services to your banking offerings to unlock non-interest revenue streams. Help clients build their wealth by turning idle deposits into growing portfolios.
Attract new segments with intuitive, goal-based investing for all experience levels
Offer seamless savings, trading, and AI-powered robo-advisory journeys in one platform
Compete head-on with fintechs with intuitive and engaging wealth experiences
Augment digital with the human touch — at scale
Deliver the right mix of digital and human support for every customer segment. Orchestrate seamless channel transitions and equip your teams — branch, contact center and relationship managers — with the tools to make every interaction personal and efficient.
Personalize service by segment offering RM access to affluent clients, and AI-powered chat for everyday needs
Let customers connect on their terms with in-app appointment booking, chat or video calls
Power consistent service with unified workspaces for RMs, branch staff, and service reps
Resolve issues faster with integrated case management and secure document sharing
The first AI-powered platform for banks
The Backbase Suite runs on a unified, AI-driven platform that brings together integrations, data, and customer journeys in one place. It replaces disconnected systems with a modern foundation built for speed, intelligence, and scale.
It’s how you turn fragmented experiences into one smart, connected engine for growth.
What retail banks build with Backbase
From family and daily banking to digital onboarding and relationship management, retail banks use Backbase to deliver tailored solutions that meet the evolving needs of their customers.
Family banking
Roboadvisory journey
Mobile banking app
Spending insights
Best of suite
Meet your clients’ every need with a unified suite powering all your digital services and channels across all lines of business.
AI-powered platform
Drive growth with every client interaction with AI-powered recommendations and next-best action suggestions on any channel.
Buy and build
Get to market faster with 400+ customizable capabilities and ModelBank implementations you can tailor to your needs.
Proven expertise
100+ leading financial institutions worldwide trust Backbase to power their digital banking services.
Trusted by leading institutions
100+ institutions trust Backbase to modernize their client experience and accelerate growth — with results that speak for themselves.
5
Months to launch a MVP retail banking app
+51%
increase in transactions year-on-year
82%
CSAT
This is the final step in our years-long digital transformation journey. After re-architecting our entire digital ecosystem, [...] we’re confidently delivering a customer-first banking experience. Right now with Backbase, the sky’s the limit on what we can do and offer.
Bala Nibhanupudi
EVP, Chief Technology and Operations Officer at First Bank
