Differentiate customer experiences with tailored value propositions

Go beyond a transactional relationship and one-size-fits-all banking apps. Turn your digital channels into a growth engine by delivering segment-tailored experiences, personalized products, and AI-enabled advice that foster deeper, loyal customer relationships at scale.

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Retail banking Tailored value propositions header

Stand out with tailored offerings like family banking, digital investing, product bundles for any customer segment.
Drive daily engagement with hyper-personalized tools for your customers’ needs, across all segments.
Expand your offering and transform digital channels into a powerful growth engine.

Benefits

Boost loyalty with services built around real life

Build multi-generational loyalty
Engage the entire household with collaborative family banking solutions. Offer companion apps with oversight tools to promote financial literacy and secure lifelong customer relationships from one generation to the next.
Cater to multi user needs through household banking
Increase retention by offering shared accounts, smart permissions, and tools for couples, caregivers, friends, drivers, nanny by positioning your bank as a trusted partner across life stages.
Personalize financial advice mixing AI and human touch
Deploy an AI engine that analyzes account data to deliver proactive and personalized financial advice, combining digital scale with expert oversight.
Accelerate profitability and retention with product bundles
Move beyond selling single products by offering integrated bundles of services specifically designed for key customer life stages.

Retail banking Tailored value propositions benefits

Modernize at your own pace

Backbase gives retail banks a unified, modular platform to launch, scale, and monetize digital services. Add high-impact products and capabilities to your existing offerings and expand at your own pace — layering on new services as client needs evolve and business priorities shift.