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Our story

Leading the Engagement Banking Revolution

Backbase is known across the world as the authority on Engagement Banking, a people-first approach to financial services. With our category-leading Engagement Banking Platform (EBP), we help banks and credit unions craft the seamless user journeys that their customers and members demand.

Since our foundation by CEO Jouk Pleiter in 2003, we’ve become the backbone of hundreds of financial institutions around the world and part of the day-to-day banking experience of over 50 million people.

Today, we have a team of almost 2,000 people spread across 22 countries and 14 offices, all united by our mission: to re-architect banking around the customer.

  • 150+
    customers
  • 4,000+
    certified experts globally
  • 50%
    of staff allocated to RnD
  • 2,000+
    employees globally
  • 16
    offices on 5 continents
Our mission

Re-architecting banking around the customer

Banking has changed. Today’s customers expect instant, personalized journeys that simplify each and every aspect of their daily lives. Or, in other words, they expect banking that’s architected around them.

But here’s the problem: traditional banks aren’t able to offer the superior experiences that customers now demand. Decades of point solutions and a patchwork of legacy technologies has made it impossible for them to compete with the rising threat that fintech, bigtech, and neobanks present. And their customers know it.

That’s where Backbase comes in. We’re here to help your financial institution accelerate its digital transformation by using the power of a single, unified Engagement Banking Platform. By working with us, you’ll empower your employees and customers with fully seamless – and truly exceptional – user journeys.

It’s time to dream big and re-architect banking around the customer.

Company smiling team
Our values

What makes us unique

Just like our solutions, our company is anything but ordinary. At Backbase, we pride ourselves on working alongside our customers and creating a deep understanding of the problems they’re looking to solve. We’re the opposite of corporate, so you can trust us to be down-to-earth, human, and honest. And here’s the best part: we’re in it for the long run. Our mission is your success, and we don’t leave until the job is truly done. We’re strong believers in the 5 founding values that guide us:

Entrepreneurial

We solve hard problems and look for new opportunities for growth. We take real ownership in our work and bring together the best people to execute our mission.

Together

We create ideas that no single person could arrive at independently. Together, we create a path forward, one that’s built on teamwork, trust, and respect.

Can-do

No matter the challenge, we find ways to make things happen. When we fail, we learn and try again, and when we succeed, we celebrate it. We’re all about less talk, more action.

Craftspeople

We’re a company of builders, designers, makers, and doers. We take pride in the high-quality, creative products we create alongside our customers and partners.

Curious

We explore new routes – and don’t shy away from challenges. We’re always listening, learning, and improving ourselves to stay relevant in an ever-changing market.

LOCATIONS

Our offices around the globe

Backbase has regional offices in all continents to support your Engagement Banking needs.