customer engagement

Own the customer lifecycle. All of it.

Acquire, onboard, service, cross-sell, retain. The Banking OS runs all of it - across Banking Apps, Employee Workspaces, and Conversational Banking.

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"Backbase's retail banking focus makes the difference. They understand the discipline, the constraints, the trust requirements. That expertise lets us modernize our retail operations confidently while delivering the faster, more intuitive digital experience customers demand." Delfin Jay M. Sabido, SVP & Chief Innovation and Transformation Officer, Chinabank
"We're onboarding 10X more customers and processing 6 million transactions a month."
"ATLAS is more than a digital bank. It is a bold reimagination of Islamic finance for the modern era, built around the values, lifestyles, and aspirations of our customers. It reflects our commitment to leading the next era of Islamic banking that is digital, inclusive, and purpose-driven. Our collaboration with Backbase has played a key role in enabling us to deliver an experience that is seamless, secure, and rooted in faith." Khairul Kamarudin, President & CEO, Bank Muamalat
"We chose Backbase not only for their client-focused philosophy and approach, but also the platform's flexibility and functionality, which are vital for realizing our long-term strategic goals. The platform's modern architecture will help fuel our digital transformation needs now and into the future." Colby Mangers, SVP & Head of Digital Innovation and Transformation, EverBank
"This partnership with Backbase marks a significant step in our digital transformation strategy. We are constantly committed to providing our clients with innovative banking solutions, offering them a personalized experience tailored to their needs. This new collaboration will allow us to further facilitate access to both modern and inclusive banking services." Driss Bennouna, Deputy Managing Director, CIH BANK
"We are always aiming to serve our members today, with an eye to the changes tomorrow may bring. Partnering with Backbase allows Blue to discover pathways to our member’s possibilities and gives us the power to adapt and grow quickly." Stephanie Teubner, President and Chief Executive Officer at Blue Federal Credit Union
"Backbase gives us something banks rarely get: speed without losing control. The platform evolves with us, the architecture is built for continuous innovation, and they invest heavily in R&D to stay ahead. We're not ripping and replacing every few years. We're building on a foundation that grows with our customers." Abdullah Alwabel, Head of Group Digital Banking & Innovation at BSF
"Backbase gave us exactly what we needed: control, flexibility, and a foundation we can trust to scale. We can build what we want, when we need it, without worrying about outgrowing the platform." Shameer Patel, Director of Retail & Business Banking, I&M Bank
"Backbase gave us the confidence to move at speed when we needed it most. The platform is robust out of the box, and flexible enough for us to tailor it to our business. That combination is critical for delivering on both our deadline and our long-term vision." Jonathon White, Head of Digital Delivery, Evelyn Partners
"In 2026, the name of the game is knowing your customer in a personalized manner. AI will be foundational. Googleand Apple are coming - these tech giants have data at their core. Banks have a lifetime of financial engagement activity to leverage. That's where we can differentiate." Mark Bantigue, Project Initiation Head at BDO Unibank
"Our vision is to become the leading digital bank in Albania, and this transformative partnership with Backbase is the cornerstone of that strategy. We're embarking on an ambitious growth journey to triple our digital customer base, and Backbase's Engagement Banking Platform gives us the technological foundation and flexibility we need to scale rapidly while delivering the innovative, customer-centric banking experiences that will drive our expansion. This represents more than a technology upgrade – it's about fundamentally transforming banking in Albania and setting new standards for the region." Dritan Mustafa, CEO, Tirana Bank
"DSK Bank decided to embark on a digital transformation that emphasizes both 'digital' and 'transformation' to the same extent. We would like to use the shift in customer expectations to reconfigure our products and processes around the customer needs, irrespective of the preferred channel of the customer. We believe that the Backbase Engagement Platform will enable us to provide the same great experience for all clients." Tamas Hak-Kovacs, CEO, DSK Bank

Self-service first.

Humans and agents on demand.

Online, mobile, conversational - the customer is in control, on shared context across every channel. Employees step in when judgment matters. Agents step in when speed does. The Banking OS orchestrates the lifecycle so every interaction picks up where the last one left off.

01
Online and Digital Banking

Daily banking that earns the next conversation.

Composable Banking Apps adapt to each customer - segment, lifecycle stage, eligibility - every time they open the app.

A first-time customer sees onboarding. A mortgage-ready customer sees pre-approved rates.

Self-service, payments, cards, financial insights - one foundation your team evolves without rebuilding.

02
Conversational Banking

Natural language in. Authorized actions out.

Customers say what they need. The Banking OS executes within policy and logs every step.

Assist β€” transfers, balance checks, card controls, dispute filings. Policy-bound and instant.

Coach β€” product recommendations, mortgage readiness, eligibility scenarios. Grounded in what the bank already knows.

03
Onboarding and Origination

From application to funding, without the friction

Any channel - app, branch, or conversation. Never repeat a step. Identity, documents, eligibility, credit, disbursement. One journey, not five.

Agents classify documents, pre-check eligibility, and build the credit case before a human opens the file. Underwriters spend time on judgment calls, not data entry.

04
ALWAYS-ON-INTELLIGENCE

Onboarding ends. The relationship begins.

The Customer Lifetime Orchestrator runs cross-sell, retention, and re-engagement. Agents watch for the signals - eligibility changes, engagement drops, life events - and prepare the next move before anyone asks.

Banks catch at-risk customers weeks before they churn, not after.

Customer stories

Banks that own their customer lifecycle

I&M Bank Β· Africa
Onboarding 10x, NPS still above 75

I&M Bank grew new customer onboarding from 2,000 a month to over 21,000 - and kept NPS above 75 while doubling its customer base to 600,000.

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Techcombank Β· Vietnam
Achieving 50% of savings and investments through digital

Techcombank now generates over half of total savings and investments through digital banking - driving significant business growth.

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Evelyn Partners Β· UK
RMs back on advice, not admin

Evelyn Partners unified onboarding, products, and service into one digital journey - freeing relationship managers to deliver high-value, bespoke advice.

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BSF Β· saudi arabia
Open an account. Get a card. Instantly.

BSF doubled, tripled, and in some segments quadrupled onboarding rates - customers open accounts, get cards, and transact without speaking to anyone.

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Questions

Frequently Asked Questions

What does Customer Engagement cover?
How is this different from digital banking?
Can I start with just one solution?
How does Conversational Banking relate to the apps and workspaces?
What does the Customer Lifetime Orchestrator actually do?
How does the Banking OS personalize without a CDP?

Ready to own the customer lifecycle?

See how the Banking OS coordinates acquisition, onboarding, servicing, 
and growth into one operating model.

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