Revenue growth, reimagined with AI
Grow your share of wallet, boost product uptake, and maximize the value of every customer — from day one. With intelligent orchestration built into the platform, you can turn fragmented engagement into personalized, data-driven journeys that drive lifetime value.
Built to drive top-line growth
Unlock the full revenue potential of your customer relationships — faster and smarter.
Predict needs, don’t just react
Orchestrate journeys, not campaigns
Turn signals into revenue
Automate with business context
Why banks choose to unlock revenue growth with AI
Growth isn’t just a volume game. It’s about increasing lifetime value through smarter, more personalized engagement. Banks choose our platform because it transforms product sales from one-off moments into orchestrated journeys — increasing share of wallet and deepening relationships over time.
Boost product holdings per customer
Go beyond static offers. Use real-time insights to recommend and orchestrate the next best product for every customer, tailored to their behavior, segment, and financial goals.
Maximize ROI on acquisition
Make every onboarding count. With intelligent nudges and lifecycle triggers, you can guide customers to activate key products early, improving time to value and minimizing dropout.
Personalize at scale
Create dynamic campaigns that respond to changes in customer context — from life events to income shifts — and adapt based on conversion signals, in real time.
Grow loyalty and retention
Detect and respond to churn signals with precision. From declining balances to inactivity, we surface risk early and guide your teams or agents to take timely action.
What’s included with AI Factory for customer engagement
Here’s what comes out of the box to help you unlock smarter engagement and predictable growth. These aren’t concepts — they’re pre-built tools, orchestrators, and AI agents ready to deploy.
Customer Lifetime Orchestrator (CLO)
Intelligent coordination of onboarding, activation, expansion, and retention flows based on customer intent.
Product recommendation engine
Predicts next-best products based on behavior, life stage, and segment-specific patterns.
Churn prediction model
Detects early signs of disengagement and triggers retention interventions automatically.
Segment-based growth playbooks
Pre-configured journeys tailored to retail, SME, or commercial banking strategies.
AI-powered decisioning & orchestration
Drives real-time eligibility checks, campaign logic, and personalization across channels.
AI-powered use cases in action
From smarter self-service to intelligent insights, here are just a few of the production-ready use cases you can activate with AI Factory.
Why Backbase
Banks choose us not just for the technology, but for the outcomes it drives. Our approach brings everything you need to unlock growth — from a modular platform to the experts who help you scale what works.
AI-first platform
Purpose-built for banking, combining orchestration, data, and agentic AI in one stack.Best-of-suite advantage
Pre-integrated journeys and tools to accelerate time to impact. No patchwork solutions.Buy plus build flexibility
Compose your growth strategy on your terms, with full control over use cases, data, and delivery.Proven expertise
Delivery teams, value consultants, and AI engineers working with you end-to-end — from pilot to scale.