Senior Partner Marketing Manager

We’re looking for a Partner Marketing Manager to help shape and scale how Backbase goes to market with some of the world’s most strategic technology and services partners. This is not a traditional partner marketing role. At Backbase, partner marketing is deeply embedded in how we run our account-based marketing programs, not an independent track with separate budgets or siloed campaigns.

This role is focused on developing and executing joint value propositions with strategic partners that require full-cycle ownership: from messaging and campaign planning to stakeholder orchestration and execution across global and regional marketing. You’ll be the owner of this partner motion end-to-end and act as a “customer” of product marketing, drawing on their content and positioning to bring partner stories to market with impact.

This is a global role, and requires someone who is highly independent, deeply collaborative, and energized by solving hard problems without a playbook. You’ll need a bias for action, an AI-first approach, and the ability to show impact fast.

Partner-informed ABM execution

• Collaborate with field marketers to inject relevant partner narratives into running ABM programs
• Co-develop campaigns and co-branded content that support deal acceleration
• Ensure all partner efforts map to pipeline goals in priority accounts

Strategic alignment and engagement

• Own the end-to-end partner marketing strategy for key strategic partners, driving alignment across product marketing, field marketing, and global/regional teams
• Co-define and articulate compelling joint value propositions with product marketing that reflect shared narratives, solution integration, and market differentiation
• Act as the lead orchestrator across internal stakeholders (alliances, product, demand gen, sales, and comms) and external partner marketing teams to ensure coordinated execution and consistent messaging
• Establish shared planning cadences, campaign timelines, and mutual success metrics with partners, ensuring accountability and transparency across all touchpoints

Framework development and governance

• Define a tiered approach for partner marketing engagement, aligned with strategic priorities
• Manage MDF where applicable, ensuring budget is used effectively with the field

Content co-creation and enablement

• Work with partner and internal teams to co-create joint value messaging and foundational content
• Ensure content meets the needs of sales, demand generation, and ABM programs
• Contribute to partner enablement by aligning with sales enablement and integrating into regular cadences
• Evangelise Backbase’s value proposition to the most influential existing and prospective partners, highlighting:
• End-customer value proposition to help partners understand the impact for their clients.

Partner value proposition to demonstrate the benefits of collaborating with Backbase.

Performance and reporting

• Track and report on performance of partner-influenced ABM programs
• Work with sales ops to measure impact and inform go-forward strategy

• 7+ years in B2B marketing, with experience developing joint GTM with strategic partners (e.g., Advisories, GSIs,,) and fintech and technology reseller partners of the Backbase Marketplace
• Experience of working closely with product marketing, solution marketing, and field marketing - must understand how to build and drive value-led partner narratives
• Strong understanding of account-based marketing and how partner value can influence complex enterprise deals
• Ability to work independently and lead cross-functional projects without heavy operational support
• Experience managing a budget and showing clear ROI for business stakeholders
• Experience engaging with external partner teams, especially global tech platforms, system integrators, and consulting firms
• Solid content curation and storytelling skills; able to package complex value propositions into clean, compelling narratives
• Familiarity with tools like Salesforce
• Strong command of AI tools and workflows to accelerate planning, writing, and execution
• A bias for action, outcome-oriented mindset, and ability to move fast while staying strategic. Hands-on attitude and high ownership.
• Fluent in English (written and spoken)