Vice President of Marketing - North America

We’re looking for a VP of Marketing to lead our next big move in North America.

This is our fastest-growing region, and we’re turning up the volume. If you’re a bold builder who thrives on impact, momentum, and meaningful growth—read on.

At Backbase, we’re on a mission to set bankers free. Free from legacy systems, clunky processes, and status-quo thinking. We're reshaping the industry with our AI-powered banking platform—and we need a marketing leader who can drive this story home.

This isn’t a VP job in name only.

You’ll be the senior marketing leader for North America, steering both our Enterprise and Community Financials segments. That means leading the full-stack: brand, ABM, demand gen, field, content, digital. It’s all yours to shape and scale. You’ll partner closely with sales, own pipeline outcomes, and lead a scrappy, high-velocity team that knows how to move.

You’re a fit if you:

Think like a brand strategist and act like a growth hacker.

Can take an enterprise narrative from bold idea to boardroom buy-in.

Know your way around the CMO suite and the CRM dashboard.

Love to lead, build, experiment—and win.

What You’ll Do

Strategy + Execution

Architect and drive GTM for both Enterprise and Community segments in North America.

Own the marketing engine across the funnel—from brand to demand.

Align closely with sales to prioritize accounts and craft high-conversion plays.

Demand Gen & ABM

Lead full-funnel ABM campaigns that move the C-suite.

Run and refine a high-performance demand engine—data, signals, creative, all of it.

Build journeys that personalize and resonate, not just automate.

Brand & Narrative

Bring the Backbase story to life regionally in a way that cuts through the noise.

Evolve our global narrative into a sharp, distinct voice that lands with North American buyers.

Team Leadership

Build and lead a modern marketing team that moves with purpose and pace.

Be a hands-on leader who’s not afraid to roll up your sleeves.

Create a culture of trust, experimentation, and ownership.

Modern Tactics, Real Results

Think beyond the usual: influencer collabs, dark social plays, C-suite dinners, personalized DMs.

Collaborate across Product Marketing, Ops, Enablement to maximize every motion.

10+ years in B2B marketing leadership, including 3+ years at VP level in high-growth settings.

Deep experience in fintech or enterprise software—ideally both.

A track record of owning pipeline, not just influence metrics.

Strategic and scrappy: you know how to scale, and you’re not afraid to start.

A modern marketing mindset with tools like Salesforce, 6sense, and AI baked into your workflow.

Clarity, curiosity, and a creative edge that sets you apart.