Senior Content Marketing Specialist

We’re looking for a Content Marketing Manager to power our regional field marketing efforts with compelling, strategic content. You’ll be the go-to content lead for the region - co-driving ABM initiatives (1:1 and 1:few), fueling pipeline with localized assets, and helping regional leaders build a distinctive voice in the market. Whether it’s for ENGAGE events, executive roundtables, partner activations, or industry campaigns—you’ll be shaping the stories that win hearts and drive results.

ABM & Field marketing support

• Co-develop and execute content strategies that support ABM campaigns across 1:1 and 1:few programs;
• Partner closely with field marketing managers to localize messaging and accelerate pipeline in key accounts.

Regional storytelling & thought leadership

• Shape and execute content that builds regional leadership presence, including blogs, interviews, and thought pieces tailored to local challenges;
• Help local spokespeople and execs refine their narratives and stand out in key industry moments.

Event content strategy & execution

• Lead content planning and asset creation for regional events, including ENGAGE, roadshows, and partner-led sessions;
• Own pre-event, onsite, and post-event content deliverables to maximize engagement and follow-up.

Customer & partner amplification

• Source and develop regional customer success stories, quotes, and use cases that resonate with local audiences;
• Collaborate with partner marketing to align narratives and co-create impactful content.

Content management & distribution

• Ensure regional content is published, shared, and amplified across appropriate channels—email, LinkedIn, sales enablement, etc.;
• Maintain content calendars and update regional content hubs with fresh, localized materials.

Performance monitoring

• Track content effectiveness in campaigns and events, working with analytics and field teams to iterate and improve.

Content Hub management

• Maintain and update the regional content hub with the latest localized and global assets;
• Ensure content is organized, accessible, and aligned with both global standards and regional use.

Collaboration with global teams

• Coordinate with global and regional content managers to align messaging, share assets, and support global initiatives;
• Adapt global narratives to ensure local resonance without compromising core messaging.

Regional PR & communications

• Support regional PR efforts by contributing to press releases, bylined articles, and local media initiatives;
• Work with PR and marketing teams to ensure consistency of voice in external communications.

SEO & Competitive Insights

• Apply basic SEO techniques to regional content to improve discoverability and organic performance;
• Monitor local market trends and competitor positioning to inform content direction and identify opportunities.

• 4+ years of content marketing or content strategy experience, ideally in B2B tech or fintech;
• Strong writing and editing skills—able to adapt global messages for regional impact;
• Experience supporting ABM campaigns and working closely with field marketing and sales;
• A strategic mindset paired with a hands-on ability to deliver assets end-to-end;
• Ability to collaborate cross-functionally with marketing, sales, and partner teams;
• Familiarity with content performance tracking, SEO basics, and campaign KPIs;
• Fluent in English. Additional regional language is a plus.