Unifying customer and employee experiences with two streamlined apps
BRD had all the ingredients of a major player but struggled with legacy infrastructure, fragmented architecture, and an outdated institutional culture. To attain market differentiation, the bank chose a disruptive approach: completely re-architecting its front and back-end processes around the customer.
With the help of Backbase, BRD created an extremely well-received web and mobile retail app, plus an influential employee portal.
This allowed them to:
- Achieve a high digital adoption rate
- Accelerate their release cycle
- Increase employee productivity and satisfaction
- Create new opportunities for upsell and cross-sell