Engagement Banking technology provider Backbase announced today that it has entered into a long-term collaboration with Raiffeisen Switzerland. It involves Backbase supporting Switzerland’s third-largest banking group in the development of their customer interface. Backbase and Raiffeisen signed the contract to formalize their collaboration on September 20th, 2021.
Fast-paced technology developments and changing customer needs require investments in new solutions. As part of its 2025 strategy, Raiffeisen aims to consistently evolve from a product provider to a solution provider, which is the reason for its work with Backbase. The objective is to develop the digital interface between the bank and its customers while moving further towards an engagement banking model.
Raiffeisen will base its retail and SMB digital offerings on the Backbase Engagement Banking Platform. Together with Backbase, Raiffeisen is delivering a new customer experience that will regroup all of Raiffeisen’s digital services into one single platform. This strategic move allows Raiffeisen to deliver seamless experiences to customers, including digital engagement channels and the services provided in local branches.