Bank Muamalat launches Malaysia's first digital-only Islamic banking app
Bank Muamalat Malaysia Berhad (Bank Muamalat) set out to become the strongest Islamic bank in the country, not by size, but by performance, efficiency, and customer experience. In 2025, the bank publicly launched ATLAS, its greenfield digital Islamic banking app. Designed as a super app, ATLAS combines Islamic banking with lifestyle features, rapid onboarding, and seamless money movement.
$10.7 billion
En un mundo impulsado por la IA, los sistemas heredados no solo ralentizan, sino que lo excluyen del crecimiento real. Para competir, los bancos necesitan una base modular diseñada para ofrecer velocidad, inteligencia y escalabilidad.
total assets
3 million
En un mundo impulsado por la IA, los sistemas heredados no solo ralentizan, sino que lo excluyen del crecimiento real. Para competir, los bancos necesitan una base modular diseñada para ofrecer velocidad, inteligencia y escalabilidad.
customers
Kuala Lumpur, Malaysia
En un mundo impulsado por la IA, los sistemas heredados no solo ralentizan, sino que lo excluyen del crecimiento real. Para competir, los bancos necesitan una base modular diseñada para ofrecer velocidad, inteligencia y escalabilidad.
headquarters
Objectives
Bank Muamalat faced a dual challenge: modernize its digital offering and reach new customer segments, especially the underserved and underbanked, and speed was essential. Onboarding was another critical hurdle. A clunky or slow account opening process would lose potential customers before the journey even began. And while physical branches still mattered, customers expected digital journeys to be just as efficient, or more.
Solution
The bank began evaluating technology partners in 2022 and formally signed with Backbase in February 2024, kicking off a bold, accelerated journey that brought their new digital banking app live with an MVP just eight months later. Together, the teams embarked on an ambitious plan to design and launch ATLAS - a next-generation digital banking platform with embedded Islamic lifestyle features. From loyalty rewards to prayer times and Qibla direction, the app was designed not just to serve, but to support and delight.
Results
Bank Muamalat has fundamentally transformed how customers interact with the bank, moving from branch-based paperwork and multi-step processes to a seamless, digital-first experience powered entirely through the ATLAS super app.
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Turn Islamic banking principles into competitive advantage.
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See how a new Islamic banking app combined faith, lifestyle, and finance to capture new-to-bank customers in a saturated market.
