BSF's unified platform overhaul drives four-fold onboarding growth and a 135% jump in app ratings
Facing a fiercely competitive market across the GCC and a digital-first generation, BSF made a high-stakes decision: rebuild everything. With eyes on the future, they overhauled their tech stack, redesigned customer experience, and restructured how teams work.
1.3 M
En un mundo impulsado por la IA, los sistemas heredados no solo ralentizan, sino que lo excluyen del crecimiento real. Para competir, los bancos necesitan una base modular diseñada para ofrecer velocidad, inteligencia y escalabilidad.
customers
$76.77bn
En un mundo impulsado por la IA, los sistemas heredados no solo ralentizan, sino que lo excluyen del crecimiento real. Para competir, los bancos necesitan una base modular diseñada para ofrecer velocidad, inteligencia y escalabilidad.
total assets
Riyadh, Saudi Arabia
En un mundo impulsado por la IA, los sistemas heredados no solo ralentizan, sino que lo excluyen del crecimiento real. Para competir, los bancos necesitan una base modular diseñada para ofrecer velocidad, inteligencia y escalabilidad.
headquarters
Objectives
As early as 2018, the bank began seriously evaluating how to build the foundation needed to support the future of banking. At the time, BSF didn’t even operate its own core banking system which limited their ability to design, deliver, and scale the kinds of products its customers increasingly demanded. BSF also began revamping its entire digital banking layer, customer-facing channels that had become outdated and rigid. The ambition was to create a future-ready platform that could support innovation, growth, and scale. To make that ambition real, BSF had to advance on two fronts, modernizing its technology and sharpening its strategic edge to meet a fast-moving market.
Solution
The team evaluated multiple platforms, benchmarking against a range of criteria. But one question rose above the rest: can this platform grow with BSF? Can it keep up with the pace of the market, and is it investing heavily in R&D to stay ahead? With Backbase, BSF adopted a buy plus build approach. The platform offered the flexibility to grow, the openness to integrate, and the architecture to scale at the pace of customer expectations, all while giving BSF’s teams the tools to build fast and stay in control.
Results
The transformation reshaped how BSF operates, engages, and grows. From customer satisfaction to internal efficiency, the bank saw impact across every level.
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Win the mobile-first generation
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See how BSF rebuilt its entire digital stack to deliver instant onboarding, a five-star app experience, and full customer control.
