Press Release, 3 March 2021

Backbase-Powered Mobile Banking App Drives Member Adoption and Satisfaction for WSECU

Leading Washington State credit union increases registered mobile users by 39% after tapping Engagement Banking technology provider Backbase to create new mobile banking app.

  • Backbase Marketing
  • March 3, 2021

Atlanta, GA, February 23, 2021: Washington State Employees Credit Union (WSECU), a leading Washington State financial institution, announced today the results of its ongoing partnership with digital banking technology provider Backbase as part of its modernization strategy. WSECU reports that, since launching its Backbase-powered mobile banking app in December 2019, registered mobile users have increased by 39%, and monthly active users have grown by 19%.

The enhanced app, built on Backbase’s Engagement Banking platform, has harmonized WSECU’s mobile banking experience with its overall online banking infrastructure, providing enhanced user friendliness and functionality for WSECU members. In addition, Backbase’s platform provides a strong foundation upon which WSECU can build to develop and deploy new technologies and offerings for its members on a continuous basis.

Core to WSECU’s digital banking strategy is completely owning the member banking journey from end-to-end, delivering a streamlined, secure omnichannel experience that evolves to meet shifting member demands. The new app has helped achieve this goal by ensuring consistent functionality across all of WSECU’s platforms – whereby all services available on the web are available on the app, creating a universal banking platform across all touchpoints and an improved member experience.

The out-of-the-box features and flexibility of Backbase’s Engagement Banking technology have proven essential to WSECU’s success over the past year, particularly amid the Covid-19 pandemic. Backbase’s platform allowed WSECU to quickly roll out app updates to address urgent member needs in the early days of the pandemic such as new self-service options for actions like loan payment deferrals.

Additional features available in the mobile app include member-to-member payment capabilities, new self-service functions, streamlined customer usability and additional multi-factor authentication options to heighten account security for members.

 

Jim Averna, VP of Digital Services & Contact Center at WSECU, comments:

“The past year has demonstrated more clearly than ever before the importance of speed and flexibility in our digital strategy. Not only has Backbase helped us develop and deploy the modern mobile banking app our members deserve; they have also helped us quickly adapt to the challenging circumstances created by the pandemic, ensuring that we can be there to support our members’ financial needs no matter what. The ability to continuously innovate and iterate upon our mobile app via Backbase’s platform has been invaluable.”

Vincent Bezemer, Senior Vice President, Americas at Backbase, adds:

“WSECU’s mission is deeply rooted in being a trusted, reliable community resource to its members, and delivering on that promise means creating a cohesive, intuitive digital banking experience. We’re pleased to have been able to support WSECU’s efforts in this area, significantly growing their members’ mobile engagement, and look forward to being a long-term partner to them in innovation.”

About WSECU

WSECU is a not-for-profit credit union open to all Washington residents with a special emphasis on serving those who embrace the values of giving, sharing and supporting their communities. WSECU has 270,000 members, 21 branches, and $3 billion in assets. It commits 4 percent of its annual net income to invest back into the communities it serves through partnerships with education and other nonprofit institutions.

About Backbase

Backbase is on a mission to transform the broken banking system, so financial institutions don’t just interact — they engage — with the people they serve.

That’s made possible with the Backbase Engagement Banking Platform — powering all lines of business on a single platform, including Retail, SME & Corporate and Wealth Management. From digital sales to everyday banking, the platform’s entire design focuses on a seamless and captivating experience for both customers and employees.

Industry analysts Forrester, Ovum and Celent continuously recognize Backbase’s front-runner position, and over 120 large financials around the world are powered by the Backbase Engagement Banking Platform—including AIB, Barclays, Banamex, Bank of the Philippines, BNP Paribas, Bremer Bank, Islands, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, Westpac, Wildfire Credit Union and Washington State Employees Credit Union. www.backbase.com

Media Contact

If you have any questions on Backbase or want to schedule an interview, please contact:

Backbase Marketing
Jacob Bontiusplaats 9
1018 LL, Amsterdam
The Netherlands
[email protected]
+31 20 465 88 88

 

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