Press Release, 18 May 2021

Backbase appoints
Abhijit Chavan as Regional Vice President of Customer Success
for Asia

  • Marketing
  • May 18, 2021

Singapore, May 18, 2021 – Backbase, the Engagement Banking platform provider, announced today the appointment of Abhijit Chavan as Regional Vice President of Customer Success for Asia, as part of the Backbase Asia Leadership Team.


Looking after Customer Success, ROI Delivery, and Prescriptive Digital Banking Transformation for Backbase clients in the region, Abhijit will look to help customers leverage the Backbase Engagement Banking Platform and strengthen their market positions in the increasingly competitive Open Banking era.


On his appointment, Abhijit said, “I am excited to tap on my expertise in digital transformation, operating model design, and complex change management to champion the success of Backbase customers. In this period of rapid change, the digital transformation of banks and financial institutions in Asia underscores their competitive advantages and depends largely on their adoption of neo operating models and their ability to embrace the digital at their core.”


Jeroen Brusker, Senior Vice President, Global Customer Success, Backbase, said, “With more than 15 years of strategic experience at the top levels of the management consulting, I am confident that Abhijit’s passion for outcome driven customer success will be a catalyst for change in the banks and financial institutions across Asia.”


Prior to joining Backbase, Abhijit was a market proven advisor on digitalization, operating model design, productivity, market entry strategy, and channel strategy. His roles at Accenture Strategy and PwC Consulting saw him leading complex change programs for multiple Fortune 500 banks while advising C-level stakeholders, accumulating more than $50 million in client impact across the Asia Pacific. He has extensive experience in building a customer-centric professional services practice to ensure consistency, quality, and predictability of the results. He is a Computer Science engineer by trade and holds a Master’s in Business Administration (Marketing).


About Backbase

Backbase is on a mission to transform the broken banking system, so financial institutions don’t just interact—they engage—with the people they serve.

That’s made possible with the Backbase Engagement Banking Platform—powering all lines of business on a single platform, including Retail, SME & Corporate and Wealth Management. From digital sales to everyday banking, the platform’s entire design focuses on a seamless and captivating experience for both customers and employees.

Industry analysts Forrester, Ovum and Celent continuously recognize Backbase’s front-runner position, and over 120 large financials around the world are powered by the Backbase Engagement Banking Platform—including AIB, Barclays, Banamex, Bank of the Philippine Islands, BNP Paribas, Bremer Bank, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Metrobank, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, Westpac and Wildfire Credit Union.

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