Press Release, 18 November 2014

Hiscox launches new digital insurance platform based on Backbase CXP

  • November 18, 2014

Backbase, the customer experience platform (CXP) specialist, has announced that Hiscox has launched its new UK digital insurance platform based on Backbase CXP.

The specialist insurer joins Backbase’s global roster of clients, which includes ABN AMRO, Barclays, Legal & General, and Deutsche Bank among others. Hiscox chose Backbase CXP to support the transformation of their digital acquisition channels. The successful implementation was carried out by Hiscox’s own Business and IT teams, supported by Backbase Expert Services. Hiscox is now fully prepared to meet the ever evolving demand for digital customer engagement.

“When we selected Backbase we were very impressed with the level of innovation and digital transformation capabilities demonstrated by their customer experience platform. Now that we’re going live with the solution in the UK we can happily state that Backbase has delivered everything that was promised” said Stephane Flaquet, CIO at Hiscox. “The implementation of Backbase CXP in combination with our new policy administration systems will enable us to quickly react to changes in the market and increase our competitive advantage by providing our customers with a distinct digital experience.”

“I am delighted that Hiscox chose Backbase and am proud that we were able to successfully support Hiscox’s vision for digital customer experience” said Jouk Pleiter, CEO and co-founder of Backbase. “Hiscox clearly understands the importance of creating a seamless, unified experience that streamlines their entire customer journey. I’m very pleased we were able to meet their expectations and play our part in their wider transformation programme.”

About Hiscox

Hiscox, the international specialist insurer, is headquartered in Bermuda and listed on the London Stock Exchange (LSE:HSX). There are three main underwriting divisions in the Group – Hiscox London Market, Hiscox Re and Hiscox Retail, which includes Hiscox UK and Europe, Hiscox Guernsey, Hiscox USA and subsidiary brand, DirectAsia. Hiscox underwrites internationally traded, bigger ticket business and reinsurance through Hiscox Re and Hiscox London Market. Through its retail businesses in the UK, Europe and the US Hiscox offers a range of specialist insurance for professionals and business customers, as well as homeowners.

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Media Contact

If you have any questions on Backbase or want to schedule an interview, please contact:

Backbase Marketing
Jacob Bontiusplaats 9
1018 LL, Amsterdam
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[email protected]
+31 20 465 88 88


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