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Backbase ENGAGE 2024: The Big Shift in Banking in the Americas

The event is designed to inspire American FIs to shift from Traditional to Engagement Banking, enhancing their agility and competitiveness

Miami, FL, 22 April 2024 – Backbase, the creator of the Engagement Banking Platform, is thrilled to announce the inaugural ENGAGE Americas 2024 conference, at the Fontainebleau Hotel in Miami, on April 23, 2024. The event comes at a pivotal moment in time for financial institutions in the Americas, as traditional banks need to accelerate the execution of their digital roadmaps.

ENGAGE Americas 2024 marks our deep commitment to the USA, Canada and LATAM market, where we’re making long-term investments to help banks and credit unions in meeting the expectations of their customers and members on a best-in-class platform. At ENGAGE Americas 2024, we continue to bring together the ecosystem of digital leaders and change makers who are driving the progressive modernization of their institutions. Together with these leaders, we’re changing the industry.

Jouk Pleiter, CEO & Founder of Backbase

ENGAGE Americas 2024: where industry change makers meet

ENGAGE Americas is not like any other banking event; it brings together the most senior leadership driving digital change in the banking industry in the Americas. With confirmed attendance from over 200 industry leaders, it provides an unmatched opportunity to network with peers and to deep dive into the "Big Shift" towards Engagement Banking.

See the real-world impact of Engagement Banking

The conference will feature keynotes, new product and partnership announcements, as well as real-world use cases from leading executives at Navy Federal Credit Union, Everbank, Sandy Springs Bank, Schools First FCU, and ENT Credit Union. In addition, Backbase's CEO, CPO, and CTO will delve into "The Big Shift," offering their unique insights on the future of banking. The agenda also includes:

  • Everbank and West Monroe, will share their perspective on how they’re modernizing Everbank progressively on the Backbase Engagement Banking Platform..

  • Product keynotes with key updates on Retail Banking, Business Banking, and Wealth Management in a single, impactful session.

  • A deep-dive into the strategy behind Navy Federal Credit Union's 7-year extended partnership with Backbase, highlighting a strong commitment to their progressive modernization journey and sharing their first-hand learnings.

  • Live discussion on how banks can integrate freely with any technology, standards, and vendors in their tech ecosystem. Attendees will also get an exclusive sneak peek of Backbase's Grand Central's latest connector to Jack Henry’s Symitar, following Backbase's recent certification in the Jack Henry Vendor Integration Program.

  • A fireside chat with Diamond Directors' founders, C.J Stewart and Kelli Stewart, delving into financial wellness and leadership for young individuals. This inspiring conversation will underscore the importance of shaping a financially empowered future generation.


ENGAGE Americas marks the final leg of the 'Big Shift from Traditional to Engagement Banking' event series. Having traveled from Amsterdam to Bangkok at the end of 2023, and now landing in Miami, each event delves into key regional insights. These insights are aimed at empowering you to revamp your bank and credit union within a dynamic market landscape.