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Customer Lifecycle
Be the trusted advisor for the entire financial journey
Your members seek personalized digital experiences, but they also want a trusted advisor. Become your members’ institution of choice with a single platform that combines speed and flexibility with ready-to-go capabilities that you can adopt quickly and customize at your own pace.
Faster acquisitions
Quick and easy account openings
Adopt a fast and intuitive account-opening process that sets members up with their account basics in just a few minutes.
Backbase Digital Onboarding with eKYC/AML makes your first touchpoint both hassle-free and compliant with fewer hurdles and higher completion rates.
Empowered members
Boost self-service and member-support capabilities
Backbase Digital Banking offers your members a better way to handle their money with one hub for all their financial needs – from daily transfers to loan origination. Our platform helps you reduce reliance on branches and your cost-to-serve.
When members want to interact, Backbase Digital Assist provides front-facing teams a complete, silo-free view of your members, along with cutting-edge productivity tools so they can resolve issues in no time.
Stress-free loan origination
Faster, smarter lending decisions
Loan applications are often overwhelming for members. Make it easier by trading paper-based, time-consuming processes for automated and digitized workflows.
Backbase Digital Lending helps you deliver fast and frictionless loan originations for positive lending experiences and more conversions at a lower cost, so you can help fuel their dreams.
Increase member loyalty
Interactions that win your members’ hearts
Meaningful banking relationships start with personalized engagement and exceptional experiences. Backbase Digital Engage helps you leverage data to create meaningful connections with your members, driving retention, loyalty, and share of wallet.
Send in-app notifications and personalized nudges with the right message at the right moment and provide better services from any channel.
Customer stories
Powering credit unions everywhere
Discover how Backbase's category-leading platform transforms the member experience with speed and ease.
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Explore our collection of educational resources and deep dives into engagement banking.
WSECU adopts a Backbase-powered platform approach to digitize the high-touch services their members know
Find out how the Backbase Digital Engagement Platform enabled WSECU to transform their online banking experience and better serve members across Washington state.
By utilizing the Backbase retail banking solution, WSECU was able to migrate to one single banking platform that not only improved the breadth of products and services but also enabled them to create consistent member-centric experiences.
165K members migrated to WSECU’s new digital banking solution
700K digital transactions A record high in July 2020
About WSECU
Times have changed. And WSECU is changing with it. The Olympia, Washington based non-profit credit union is open to all Washington residents and helps members stay in control of their finances since 1957.
But in today’s digital era, the definition of how to do this has changed. Fragmented customer journeys across various channels challenged the member-centered credit union to retain the top-notch customer experience it was known for and that today’s members expect at every touch point. In order to live up to its mission, WSECU quickly realized that the only way forward was to adopt a platform-approach.