Turn your digital channels into a growth engine
Build meaningful customer relationships at scale with segment-based apps that give customers personalized services, AI-enabled holistic advice, and the ability to connect instantly with bank employees for complex decisions. Customize and reuse 400+ composable journeys, capabilities, and integrations to fit your unique segments, products, and processes and differentiate from competitors.
Turn onboarding & loan origination into a competitive advantage
Increase conversions with fast, flexible onboarding for any product and channel. Build customizable, intuitive journeys to reduce drop-off and use built-in integrations to accelerate verification. Reach new audiences by embedding these seamless experiences, which support everything from simple account openings to complex hybrid applications, anywhere your customers are.
Expand your offerings with smart digital banking and personal finance tools
Transform your banking app into an everyday financial companion by using embedded AI to offer smart money management tools and personalized advice. Drive repeat engagement with AI-powered alerts and real-time insights that guide customers toward their goals and surface relevant cross-sell opportunities. Build trust and encourage smart habits with intuitive budgeting tools, savings, and family-focused features like shared accounts and parental controls.
Help customers build their wealth — and your bottom line
Unlock new non-interest revenue streams by adding digital investing services to your banking offerings, helping clients turn idle deposits into growing portfolios. Attract new customer segments by providing intuitive, goal-based investing for all experience levels, from seamless trading to AI-powered robo-advisory, all within a single platform. This allows you to compete directly with fintechs by delivering an engaging and modern wealth-building experience.
Differentiate customer experiences with tailored value propositions
Go beyond a transactional relationship and one-size-fits-all banking apps. Turn your digital channels into a growth engine by delivering segment-tailored experiences, personalized products, and AI-enabled advice that foster deeper, loyal customer relationships at scale.
Augment digital with the human touch — at scale
Deliver differentiated service that increases satisfaction and retention. Serve each segment the right way, with high-touch RM support for affluent clients, efficient AI chat for everyday users, maximizing value while managing service costs. Free up staff by shifting routine requests to digital channels and let customers choose how they engage.
The first AI-powered platform for banks
The Backbase platform is AI-native by design — built to unify systems, data, orchestrate journeys, and deliver outcomes at scale. It introduces intelligent agents that don’t just predict and recommend, but also act autonomously to drive better banking outcomes.
It’s how you turn fragmented experiences into one smart, connected engine for growth.
What retail banks build with Backbase
From family and daily banking to digital onboarding and relationship management, retail banks use Backbase to deliver tailored solutions that meet the evolving needs of their customers.
Family banking
Roboadvisory journey
Mobile banking app
Spending insights
Best of suite
Meet your clients’ every need with a unified suite powering all your digital services and channels across all lines of business.
AI-powered platform
Drive growth with every client interaction with AI-powered recommendations and next-best action suggestions on any channel.
Buy and build
Get to market faster with 400+ customizable capabilities and ModelBank implementations you can tailor to your needs.
Proven expertise
100+ leading financial institutions worldwide trust Backbase to power their digital banking services.
Trusted by leading institutions
100+ institutions trust Backbase to modernize their client experience and accelerate growth — with results that speak for themselves.
5
Months to launch a MVP retail banking app
+51%
increase in transactions year-on-year
82%
CSAT
This is the final step in our years-long digital transformation journey. After re-architecting our entire digital ecosystem, [...] we’re confidently delivering a customer-first banking experience. Right now with Backbase, the sky’s the limit on what we can do and offer.
Bala Nibhanupudi
EVP, Chief Technology and Operations Officer at First Bank
