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Retail Banking

Become the preferred banking app

Captivate customers at every stage—from onboarding to loan application, and everything in between. Backbase is the ultimate platform with ready-to-go apps you can build on to make your bank truly stand out. The results? Higher conversion, lifelong loyalty & boosted share of wallet.

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Customer Lifecycle

Stop playing catch up. Get ahead.

It’s hard to provide the seamless experiences your customers demand when you’re constantly limited by outdated legacy systems and a clunky user experience. Backbase helps retail banks re-architect their banking services around their customers with one powerful platform that covers the full customer lifecycle, from acquisition to retention.

Customer Onboarding

Open accounts in minutes

Make a great first impression on prospects with digital account opening that’s super easy, fast, and only takes a few minutes.

No paperwork. No waiting times. Backbase Digital Onboarding eliminates friction for both customers and employees during the account opening process, so you acquire more customers and grow your market share at lower costs.

Backbase Digital Onboarding
Retail Banking - Customer Onboarding

Customer Servicing

Empower customers and reduce your cost to serve

Many banks see digital as a cost. We see it as an investment.

Backbase’s intuitive and feature-rich digital banking apps make banking effortless for your customers, boosting the adoption of digital channels, and self-service functions.

Our digital employee apps enable quick customer service and case resolution while reducing reliance on branches. This means more satisfied customers at a lower cost for your bank.

Backbase Digital Banking
Retail Banking - Customer Servicing

Loan Origination

Quick applications, fast approvals

When applying for a car loan or a credit card, your customers expect nothing less than seamless journeys. But applications are often tedious for them and costly for you.

Backbase Digital Lending lets you send personalized offers and drive frictionless product applications thanks to pre-filled forms and pre-qualification capabilities.

Backbase Digital Lending
Retail Banking - Loan Origination

Customer Loyalty

Become the preferred banking app

The competition for your customer’s share of wallet is fierce. Personalized experiences that go beyond banking, combined with exceptional service are the only way to win and retain today’s customers.

With Backbase, you can deliver personalized engagement on any channel and first-class customer service, driving customer satisfaction and retention.

More about Customer Loyalty
Retail Banking - Customer Loyalty
Customer stories

Join over 150+ financial institutions worldwide

Discover how Backbase's retail banking solutions transform the customer experience with speed and ease. 

Citizens Bank
The goal wasn’t to build a mobile app, the goal was to build something that made you smile. Backbase allowed us to do that.

Lamont Young,
SVP Digital, Citizens Bank, USA

Benefits

Unleash the power of one platform

One platform with ready-to-go functionalities that you can build on and make your own.

Onboarding & Origination

Smooth product application journeys that you can customize and complement, from eKYC to eSignature.

Turn-key Banking Apps

All the features you need to go to market fast: money movement, cards servicing, and financial wellness features.

In-app Engagement

A central marketing hub to craft targeted campaigns that engage customers, straight from their banking apps.

Customer Service

Employee applications that give your teams what they need to service better, faster, and more effectively.

Pre-built Integrations

Open by design, our platform integrates with best-in-class fintech partners to take your app beyond banking.

Developer Tools

Web & Mobile SDKs, Design System, and 200+ APIs give you the freedom to build your own functionalities and configure the app.

Featured content

The latest insights

Explore our collection of educational resources and deep dives into engagement banking.