Customer profiles and preferences become richer with each interaction they make, and as the customer adds new steps to their journey, ‘The Everyday Bank’ learns what, when and where they want and need.”
In this special, exclusive webinar, Jouk Pleiter and Tim Rutten of Backbase showcase the Finovate Europe’s Best of Show solution, The Everyday Bank – we will show how to create personalised customer journeys hyper targeted to users, resulting in increased customer acquisition and retention.
Instead of simply providing customers with traditional banking products such as account access and payment tools, the new solution will push the boundaries of personalisation to the next level by delivering tailor-made customer journeys based on real-time behavior, interests, location and preferences.