BRD 01 - BRD – Société Générale | Case Study

Unifying customer and employee experiences with two streamlined apps

BRD had all the ingredients of a major player but struggled with legacy infrastructure, fragmented architecture, and an outdated institutional culture. To attain market differentiation, the bank chose a disruptive approach: completely re-architecting its front and back-end processes around the customer.

With the help of Backbase, BRD created an extremely well-received web and mobile retail app, plus an influential employee portal.

 

This allowed them to:

  • Achieve a high digital adoption rate
  • Accelerate their release cycle
  • Increase employee productivity and satisfaction
  • Create new opportunities for upsell and cross-sell

“In the digitalization process, our aim was to make use of modern technology focused on delivering an omnichannel, seamless experience that would lead to the satisfaction of both our customers and employees and improve the overall engagement. Backbase helped us do that, and we continue to build together a great customer journey.”


Untitled 1 - BRD – Société Générale | Case Study  Radu Topliceanu, Deputy Chief Executive Officer at BRD

Want more information about BRD’s journey?

Watch our webinar to catch all the insights from top BRD execs.

Join BRD, IT Smart Systems, and Backbase to learn how we worked together to realize BRD’s digital goals: two banking apps that empower staff with streamlined experiences and significantly improve the customer journey.

 
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