3 trends driving the evolution to great customer experience
In today’s world people expect valuable and seamless experiences in every aspect of their life – including banking. Prioritizing your ability to make people feel appreciated and confident in their banking experience can have a much bigger impact on long-term loyalty than the ease and effectiveness of the services you provide.
Watch as industry leaders Alyson Clarke, Ben Morales, and Chris Hall discuss 3 key trends that will drive loyalty and keep users coming back for all their financial needs.
During the 60-minute session, they’ll discuss:
- How to drive long-term loyalty through great CX
- Hybrid banking’s role in providing a superior experience
- How personalization is picking up pace in banking
Presenters
Chris Hall,
VP of North America, at BackbaseAlyson Clarke,
Principal Analyst at Forrester ResearchBen Morales,
Senior Executive Product, Technology and Payments of WSECU