Rather than simply adding digital components onto the current offering, CBoJ aims at truly transforming its offering. The platform will help the bank become a true innovator and enable it to introduce new products to market in a rapid and agile manner. To achieve its business goals, CBoJ needed a scalable, flexible digital platform developed with a key focus on the client. This is an essential requirement in digitally-emerging markets such as Jordan and Iraq, where innovation is highly embraced across both the government and private sectors. The strength of Backbase 6 and its robust IAM (Identity and Access Management) capabilities make it the best choice, offering superior agility and the power to quickly transform CBoJ into a true digital bank.
As part of the selection process, the bank sought advice from consultants, focusing on finding a technology partner with extensive industry experience and the ability to drive fast and successful implementations. CBoJ was impressed with the proficiency of the Backbase team, their vast experience, and their knowledge of best practice.
Speaking about the cooperation agreement, Capital Bank CEO Ala Qumsieh said:
“Our business model focuses on putting the client at the forefront and the center of our efforts. This requires flexibility, agility and excellence in our offerings. With this investment, Capital Bank will redefine the customer experience and expand its business vertically through cutting-edge technology. The bank’s digital transformation will continue to evolve with the available technologies of the market, and Backbase is an ideal long-term strategic partner.”
The implementation of the new technology will be undertaken jointly by Backbase and Bring Global. The solution will be deployed on a cloud-based model with the ability to hook up with legacy and the latest versions of core banking systems, which removes the need to wait for upgrades.
The bank is also a launching customer for Backbase’s latest product innovation: Backbase Identity. Backbase Identity will provide a suite of user management capabilities and enterprise-level access control. According to Capital Bank’s Chief Operating Officer Eyas Khawaja:
“It makes sense to have Backbase Identity, which further strengthens their offering and removes the need of procuring it from another vendor. Backbase will be the bedrock of our digital transformation, as it offers multiple components, giving the bank the benefit of a one-stop-shop.”
Jouk Pleiter, CEO of Backbase comments:
“Capital Bank of Jordan is putting the right digital infrastructure in place to work smart and deliver superb customer experiences. We are delighted our digital banking platform and implementation support are part of this landmark project.”
The new platform will revolutionize the bank’s performance, from the core right through to the end customer experience. CBoJ will no longer simply provide products and services, it will become a part of people’s financial lives.
Capital Bank of Jordan is one of the leading financial institutions, offering a comprehensive set of added-value commercial and investment banking services tailored to the needs of individuals and institutional clients in Jordan and the region. In addition to providing a full array of banking services to its clients in Jordan and Iraq, Capital Bank offers unique investment services through its investment arm – Capital Investments, in addition to advisory services offered through Capital Investments DIFC based in the United Arab Emirates. Being the only Jordanian bank with a presence in Iraq, Capital Bank also offers diverse banking services to the Iraqi market through its 62% ownership of the National Bank of Iraq.
Backbase are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. The company believes that superior digital experiences are essential to stay relevant, and their software enables financials to rapidly grow their digital business.
More than 100 large financials around the world have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints. The customer base includes HSBC, ABN AMRO, Barclays, CheBanca!, Fidelity, HDFC, Hiscox, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.
Industry analysts Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities. Forrester named Backbase a leader in the Forrester Wave for Omni-Channel Banking and Ovum nominates Backbase as the market leading provider of next-generation digital channel banking platforms.