The Top 4 Reasons You Can’t Miss Backbase Connect

Digital Banking Conference of the Year

Backbase, the leader in omni-channel digital banking solutions, along with our valued partners and speakers, will be demonstrating how digital-first strategy is transforming banking customer experience at the upcoming digital banking conference Backbase Connect in Amsterdam.

Over 800 business and IT professionals of C and VP level from more than 70 world’s leading banks and financial institutions, as well as digital banking technology integrators, will gather together to share experiences and discuss practical steps bankers need to take to achieve a 360° digital transformation.

Keynote Speakers

Backbase Connect will feature an impressive lineup of experts from some high-profile banks as well as lean startups and fintech technology providers. Their presentations will revolve around digital-first innovations in banking and their own experiences in implementing them.

Chris Higgs, VP Omni and Mobile Technology at RBC, will be speaking about how RBC created and executed successful mobile strategy and migrated from a closed Blackberry environment to an open environment supporting iOS and Android with over 20,000 users.

Ranjit Das, former CLO at GE, now Academic Director at Strathclyde Business School, will be presenting the success story of GE who integrated lean startup principles into their new product development. He’ll be focusing on how other big companies, including banks, can apply this nimble approach to streamline their internal processes, identify new product failures quickly enough to avoid unnecessary financial losses.

Jo Caudron, founding partner of Duval Union Consulting, will be delivering a talk on how bankers should view agility, what’s the difference between agile vs waterfall approach to innovations, and how it shapes the work processes and states of mind.

Why You Can’t Miss Backbase Connect

This digital banking conference is designed to address the most acute problems of the banking industry professionals, such as the following:

  • How to adapt digital transformation fast and within budget, learning from the failures of your banking peers;
  • How to attract retail or business banking customers at a low cost and make them loyal using digital-first technologies;
  • How to improve banking customer experience and make it omni-channel;
  • How to optimize resources and achieve the highest ROI in the long-term.

Jouk Pleiter, CEO of Backbase, commented on the event: “Last year’s Backbase Connect was so successful we’ve decided to up the ante for 2018. This year we host more people than ever, as the event grows in scope and scale. We’re excited to bring people the real-life experiences and tangible action points they need to drive their own digital programs. Every attendee brings home the tools they need to win in an industry that’s more sophisticated and more competitive than ever before”.

Where It’s All Happening

Backbase Connect digital banking conference will be taking place on the 30th, 31st of October and the 1st of November in Amsterdam at Beurs van Berlage, Damrak 243, 1012 ZJ.

We look forward to meeting you there!

Request your invitation and get your free ticket here.

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